Bahria University Libraries: Recent submissions

  • The Impact of Social Media Marketing on Brand Promotion of the Fast Food Restaurants in Twin Cities 
    Hamza Razzaq, 01-321201-008 (Business Studies BUIC, 2021)
    As social media has witnessed a great uptake in the past decade, marketers are now focusing their marketing efforts largely on these platforms in order to approach their target market in a more efficient manner. While ...
  • Impact of Brand Image on Customer Satisfaction In Tiktok Application 
    Hussnain Shahid, 01 -222192-005 (Business Studies BUIC, 2021)
    image on customer satisfaction among people using TikTok application and residing in city of Islamabad. For this purpose, 3 three factors of brand image are identified that are favorability, strength and celebrity endorsement. ...
  • The Impact of Customer Relationship Management on Customer Retention In Electronic Banking: Case of Pakistani Banks. 
    Muhammad Waseem Tahir, 01-321201-018 (Business Studies BUIC, 2021)
    This study aims to assess the impact of CRM on customer retention in electronic banking. This study has used physical environment, service quality, behavior of employees, tmst, and CRM technology (representing customer ...
  • Analyzing the Impact of Consumer Purchase Intention Using Marketing .A Case of Online Apparel Retailing in Twin Cities 
    Ahmad Majeed, 01-220181-002 (Business Studies BUIC, 2021)
    To creating awareness and promoting the various products, advertisement, promotion by Face Book is generally use. It is not easy to measure that to attract the customers and consumers, how much advertisement and promotion, ...
  • Impact of Pandemic on the Financial Position of the Middle-Class Income Groups of Pakistan 
    Hareem Atif, 01-220181-035 (Business Studies BUIC, 2021)
    The world today, is suffering from yet another pandemic known as Covid-19. Even though the entire world has been majorly impacted by this disease but the focus of this paper shall be on how Pakistan was impacted and most ...
  • Impact of Block Chain Technology and Its Application on the Performance of Banking Sector in Pakistan 
    Muhammad Javed Iqbal, 01-220181-019 (Business Studies BUIC, 2021)
    The major purpose of this study is to identify the impact of block chain technology and its application on the performance of banking sector of Pakistan. Design/methodology/approach There are so many variables the block ...
  • Fuel Injector and Ignition Coil Tester (FIIT) 
    Shahzaib Baig, 01-133162-076; Mehrosh Fatima, 01-133162-060; Shazeen Zafar, 01-133162-041 (Bahria University Engineering School, 2020)
    This Project is for testing the Fuel injectors, Ignition Coils and the spark plugs which are the most common reasons of the knocking of the cars. The fuel injectors will test the fuel levels emitted by each injector in the ...
  • Investment and Decision Making; Examining The Role of Behavioral Biases. 
    Shahbaz Alam Khan, 01-220181-027 (Business Studies BUIC, 2021)
    Traditional finance theory is founded on the utility maximization concept and explains how rational individuals make financial decisions. Even though theory gives numerous insights, real-life observations of people's conduct ...
  • Financial Literacy in Under Graduate University Students - Evidence from Pakistan {Islamabad) 
    Rizwan Haider Malik, 01-322192-035 (Business Studies BUIC, 2021)
    Financial - literacy or monetary - management knowledge has become inevitable, because today's world market is flooded with complex products. Taking into account people's consumption habits and desire for all materials, ...
  • Impact of Corporate Governance Practices On Financial Performance Of Firms: Evidence from Textile Sector of Pakistan 
    Jalees Khan, 01-321201-011 (Business Studies BUIC, 2021)
    This study aims to assess the impact of corporate governance practices on financial performance of textile sector of Pakistan. This study has considered managerial ownership structure, institutional ownership, board ...
  • Automated Detection of Bone Abnormalities Using Digital Radiography 
    Usama Zaib, 01-133162-169; Zainulabidin, 01-133162-099 (Bahria University Engineering School, 2020)
    Computer aided diagnosis plays a key role in improvement and better understanding of the medical imagery in order to address problems faced in the field of medical diagnosis. Medical imagery is used to view and analyze ...
  • US- China Trade War and its Impact on Pakistan Exports 
    Saman Mushtaq, 01-221201-031 (Business Studies BUIC, 2021)
    Trade war between two biggest economies is leaving numerous effect all over the world. China and United States of America both are trading partner with Pakistan and as a developing country Pakistan economy is most vulnerable ...
  • Impact of Financial Literacy on Investor’s Decision Making Behavior Among Individual Investors in Pakistan. 
    Muhammad Hassaan Aziz, 01-220181-017 (Business Studies BUIC, 2021)
    Purpose – Idea to carry out this study is to foresee out the impact of financial literacy on investor’s decision making behaviour which intend to drive the investment behavior of retail investors or individuals in the stock ...
  • Battery Regeneration System 
    ZOHAIB ALI, 01-133162-177; MUHAMMAD IBRAR, 01-133162-183; ZAMID IQBAL, 01-133162-174 (Bahria University Engineering School, 2020)
    Lead acid battery and dry cell (LI-ions) batteries are being used internationally as well as nationwide. In various areas such as Automobiles, Residential, commercial facilities, Backup systems and Solar systems etc. Due ...
  • Impact of ICT Development on Economic Growth in Asian Countries. 
    Hina Aslam, 01-221201-011 (Business Studies BUIC, 2021)
    This study is about to check out the impact of ICT on economic growth in Asian countries. As we all know that there is higher economic growth in developed countries and lesser in underdeveloped countries. To estimate the ...
  • Impact of Financial Inclusion on Performance of Banks Of Pakistan. 
    Muhammad Talha, 01-220181-022 (Business Studies BUIC, 2020)
    The major purpose of this study is to assess the impact of financial inclusion on financial performance in banking sector of Pakistan. Furthermore, to get an idea that which variables and processes are more important for ...
  • CAR CHAAL (Driver behavior server system ) 
    Furqan haider, 01-133162-186; Rao Kamran, 01-133162-087; Zain Raza Awan, 01-133162-070 (Bahria University Engineering School, 2020)
    The key feature of 5th Generation communication system is the real time monitoring and the control through Internet of Things (IoT) network. The IoT network is a system of interconnected electronic devices, which work in ...
  • Impact of Pandemic on Financial Condition of Home-Based Food Entrepreneurs. 
    Anam Jamil, 01-220181-005 (Bahria University Islamabad Campus, 2021)
    This research investigates the impacts of the COVID-19 pandemic, on the financial condition of home based food Entrepreneurs. It examines both short-term and medium-to-long-term impacts of the pandemic and outlines strategies ...
  • Smart Kit for Visually Impaired People 
    Muhammad Ahmad, 01-133162-118; Noor-ul-Huda, 01-133162-032; Zurnab Tariq, 01-133162-055 (Bahria University Engineering School, 2020)
    In this paper a smart and wise system is proposed to guarantee the free and autonomous versatility of visually impaired individuals. The prime goal of this incorporated framework is to synchronize all the three components ...
  • Multi-Sector Analysis for Base Erosion and Profit Shifting in Pakistan 
    Ali Saeed, 01-322192-001 (Business Studies BUIC, 2021)
    This study investigates financial ratios and its output with reference to Base Erosion and Profit Shifting Inclusive Framework of the Organization for Economic Cooperation and Development (OECD). There is unchecked tax ...