This project report was prepared as a part final term project of Bachelors of Computer Sciences program and explains the need analysis and working of the customized inventory control system developed for a customized ...

In the private improvement area, Pakistani land has been a mishmash of development and decline. The effect of populace extension and relocation from provincial to metropolitan locales on the housing market in urban communities ...

The study aims to examine the influence of social media on knowledge sharing and learning performance in education sector of twin cities in Pakistan. The objective of the study was accomplished by distributing adopted ...

Today companies fight for consumers' attention. Competition has compelled digital marketers to pursue innovative and effective methods to communicate with the market and gain customer attention. The study examined how the ...

The study was conducted to determine the role of a subliminal advertisement on consumer behaviour by taking ad perception as a mediating variable and the ethical considerations as a moderating variable. This depicted a ...

As consumers increasingly talk about brands online, brand marketers have turned to online platforms i.e., Instagram, a popular tool for interacting with customers and creating brand communities. Prior research has looked ...

(SME) small and medium enterprises are non-subsidiary, independent firms which employ fewer than a given number of employees. This number varies around countries. The purpose of the study is to understand the influence of ...

Advertising is considered an effective source of effective communication with customers. With different appeals used in ads, it is imperative to see if those appeals actually affect the consumers’ purchase intention and ...

Marketing has been an effective method for conveying messages to a selected audience and connecting with them for the advertising or selling of a product or service since the 19th century. Marketers have made use of a ...

This study investigates the influence of social media marketing on millennials’ consumer intentions with mediating effect of perceived value of social media marketing in Pakistan. This study has considered social media ...