Multinational companies have made a place in Pakistan’s Oil and Lubricants Industry and are more trending nowadays. People are becoming more conscious about the reputation of any brand and for this reason; competition is ...

Due to continuous advancement and development in the fields of science and technology, the social media landscape has changed altogether. New modes of marketing have been introduced out of which one is influencer marketing. ...

There are lots of Fintech’s that have started their operations in Pakistan which has made the market competitive, and more are expected to enter the market. Fintech is one of the most rapid growing industries with innovative ...

Small businesses now have a greater need than ever to market themselves on social media, especially in emerging markets like Pakistan. The impact of social media marketing on the long-term success of small businesses in ...

The automobile industry has been successful in incorporating technology and innovation. This industry is considered a great contributor to the country’s gross domestic product. The production of cars has been increasing ...

This study aimed to identify the impact that mass media has on awareness, attitude, and behavior of general public during COVID-19 pandemic in Pakistan. Present research has used mass mediaas independent variable. On the ...

Bilateral relations between the two Muslim neighboring states, Pakistan and Afghanistan, have mostly remained strained and sour since Pakistan came into being in 1947. The Durand Line and the Pashtunistan issues followed ...

The basic objective of this study is to understand the surface and sub-surface geology and structural configuration of Karuli and adjoining areas in district Chakwal, Punjab province, Pakistan. The study was carried out ...

This study investigates the impact of Post COVID-9 Social media marketing activities like trendiness, active presence, and eWOM (electronic word of mouth) on the customer-brand relationship with the mediating effect of ...

Due to the inexpensive and readily accessible raw materials required for the mushroom and fungi industry, as well as the quicker means of communication and marketing, mushroom production has a lot of potential in Pakistan ...