This research project investigates effective marketing strategies for promoting electric vehicle (EV) adoption in Pakistan, addressing the critical gap between government policy aspirations and market reality. Despite ...

In the early 20th century, when companies grew larger, the management got separated from the ownership. There arose the agency problem between the shareholders, who were the owners of the companies, and the managers, who ...

This report examines digital finance and sustainable investment performance in Pakistan through a comparative analysis of Habib Bank Limited (HBL) and Meezan Bank Limited. The research is based on the situation in Pakistan ...

The leather industry in Sialkot holds a strategic position in Pakistan’s export sector, and Leather Village (Pvt.) Ltd. represents an important example of how small and medium-sized leather firms are gradually responding ...

Influencer Marketing is one of the most transformative forces in today’s marketing, reshaping how brands communicate and engage, building relationships with customers. Driven by the tremendous growth of social media platforms ...

The research investigates cold chain logistics optimization and transportation efficiency through a qualitative study of Arctic Associates which operates as Walls Ice Cream authorized distribution partner in Pakistan. The ...

Uncontrolled hematopoietic cell growth and poor differentiation are hallmarks of leukemia, a diverse group of hematological cancers. A growing body of research indicates that leukemogenesis, illness progression, and ...

This project targets the point of need Digital Visibility Gap as recognized at Mall of Islamabad (MOI), a high-end multi-purpose shopping center at the blue area of Islamabad. The key problem that we noticed in our fieldwork ...