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Bahria University Libraries: Recent submissions

Now showing items 541-560 of 19157

Impact of Green Environmental Leadership Practices on Employee Pro Environmental Behavior Through Mediating Role of Green Innovation with Moderating Role of Top Management in Hospitality Industry of Pakistan

Nawal Ayesha, 01-222232-021 (Business Studies, 2025)

In an era where environmental responsibility is becoming a central concern for the hospitality industry, this study explores how green environmental leadership influences employees’ pro-environmental behavior (PEB) in ...
The Impact of Green Transformational Leadership on Pro-Environmental Behavior with mediating of Green Motivation and Environmental Passion in the Hospitality Industry of Pakistan

Sami Ullah, 01-222232-024 (Business Studies, 2025)

This study investigates the influence of Green Transformational Leadership(GTL)on Pro-Environmental Behavior (PEB) among employees in the hospitality sector of Pakistan, with Green Motivation (GM) and Environmental Passion ...
The Impact of Green Knowledge Management on Green Innovation Management Through Employee’s Environmental Commitment With Moderating Effect of Green Organizational Culture Among Them in Educational Institutions in Twin Cities of Pakistan

Nadia Shaheen, 01-222232-020 (Business Studies, 2025)

The influence of Green Knowledge Management (GKM) on Green Innovation Management (GIM) in educational establishments in the Twin Cities of Pakistan is examined in this study. Using quantitative data from teachers and staff, ...
Workplace Politics Through Improved Organizational Justice and Enhancing Psychological Safety Could Reduce Employee Silence; Pharmaceutical Sector of Pakistan

Mujeeb Alam, 01-222232-019 (Business Studies, 2025)

Employee silence—when individuals withhold work-related concerns, suggestions, or feed back—poses a significant barrier to organizational growth and safety, particularly in high-stakes industries like pharmaceuticals. In ...
Impact of Green Practices and Employees’ Performance in the Airline Industry: The Mediating role of Knowledge Development

Rabab Fatima, 01-321241-012 (Business Studies, 2025)

This study investigates the function of Green Human Resource Management (GHRM) in improving employee performance in the airline industry of Islamabad. It survey the mediating effects of green HRM policies and knowledge ...
The Role of AI in Enhancing Recruitment Efficiency and Reducing Bias: The Mediating Role of Technology Adoption

Bissat Qamar, 01-321241-005 (Business Studies, 2025)

This reading discovers the role of Artificial Intellect (AI) in enhancing employment efficiency and reducing bias within the IT and Telecommunication sectors. The research examines how technology adoption mediates these ...
The Impact of Abusive Supervision on Organizational Citizenship Behaviour: The Mediating Role of Perceived Unfairness and Organizational Loyalty in Pakistan's Banking Sector

Tayyaba Mahmood, 01-222232-026 (Business Studies, 2025)

Abusive supervision is a growing concern in Pakistan’s banking sector, where hierarchical structures and performance-driven cultures often create conditions conducive to toxic leadership. While its negative effects on ...
Linking Techno Stress with Creativity through the Sequential Mediation of Emotional Exhaustion and Intrinsic Motivation in the IT Sector of Pakistan

Muhammad Basharat Qayyum Niazi, 01-321241-010 (Business Studies, 2025)

The study attempts to investigate the effect of technostress on creativity in the IT sector of Pakistan while emotional exhaustion and intrinsic motivation were used as sequential mediators. In addition, direct and indirect ...
Impacts Of Perceived Corporate Social Responsibility on Pro-Environmental Behaviors of Employees Directly and Indirectly Through Mediating Role of Green Human Resource Management and Organizational Identity in Hospitality Sector of Punjab

Shujaat Abbas Ali Khan, 01-221241-013 (Business Studies, 2025)

This study explores the impact of perceived Corporate Social Responsibility (CSR) on the Pro-Environmental Behaviors (PEBs) of employees in the hospitality sector of Punjab, Pakistan. With growing global concern for ...
Impact of Employee Engagement on Turnover Intentions with the Mediating Role of Intrinsic and Extrinsic Motivation in the Startups of Rawalpindi & Islamabad

Taiba Aslam, 01-321241-025 (Business Studies, 2025)

This research investigates the essential link between employee engagement, motivation, and ideas about leaving one’s job in startups based in Rawalpindi and Islamabad, Pakistan. Startups in these parts of the world experience ...
Optimizing Performance Excellence: Tailored Review Cycles for Engineers, Designers, QA and HR at Tekrowe Digital

Muhammad Awais Saleem, 01-321241-009; Muhammad Bilal Aslam, 01-321241-028; Ameer Hamza Malik, 01-321241-004 (Business Studies, 2025)

This project focuses on the development, differentiation, and implementation of Key Performance Indicators (KPIs) for various departments within Tekrowe Digital, a technology and innovation agency committed to delivering ...
Enhancing Employee Retention Strategies at Pakistan Telecommunication Company Limited (PTCL): An Analysis of HR Practices

Muhammad Umar Shahid, 01-322232-019; Owais Ahmed Qureshi, 01-322232-037; Muhammad Taha Shamim, 01-322232-017 (Business Studies, 2025)

This research presents a focused quantitative analysis of employee turnover at Pakistan Telecommunication Company Limited (PTCL), a major player in Pakistan’s rapidly evolving telecom sector. Recognizing that employee ...
Exploring the Connection between MBTI Personality Traits and Employee Retention in STech.AI

Zainab Khan, 01-322232-034; Insha Fatima, 01-322232-039 (Business Studies, 2025)

There continues to be no shortage of concern over employee retention in the technology sector, as rapid innovation and competitive opportunity, can spur turnover at a staggering rate. For organizations across the board — ...
Pakistani Young Consumers Fashion Self-Congruity: How Religiosity and Spiritual Well-Being Affects

Muhammad Hammad Afridi, 01-221232-011 (Business Studies, 2025)

This study explores how religiosity and spiritual well-being influence fashion self-congruity among young Pakistani consumers. Focusing on four dimensions—Religious Pre-occupation, Faith Conviction, Emotional Religious ...
The Impact of Consumer Buying Decision-Making and Para-Social Interaction on Self-Brand Connection: Moderating Role of Consumer Neuroticism

Mehreen Aftab, 01-222232-033 (Business Studies, 2025)

In the fast-paced digital world, the way people connect with brands has changed dramatically. Social media platforms, especially those featuring influencers, have become more than just advertising channels—they are emotional ...
The Role of Online Engagement and Cultural Practices in Enhancing the Impact of Digital Marketing on Economic Performance

Aisha Mohammad Aqeel, 01-222232-002 (Business Studies, 2025)

In the modern digital landscape, businesses increasingly rely on digital marketing to enhance operational performance and customer interaction. This study investigates how digital marketing influences economic performance, ...
“Evaluating the impact of Social Media Marketing on Brand Reputation; Mediating Role of Brand Authenticity of Khaadi in Fashion Industry Pakistan

Iqra Arshad, 01-222232-008 (Business Studies, 2025)

In today’s rapidly evolving digital landscape, social media marketing (SMM) has emerged as a critical tool for influencing consumer perceptions and shaping brand reputation (BR). This study focuses on the impact of SMM on ...
Measuring Social Media Marketing Platforms on Brand Building Strategies in Fashion Industry

Iqra Shafaqat, 01-222232-009 (Business Studies, 2025)

The current study investigates the influence of social media marketing platforms strategies on brand recognition and brand loyalty, with a particular emphasis on platforms such as Facebook, Instagram and TikTok, it aims ...
Exploring the Impact of personalization Advertisement on Customer Satisfaction: The mediating roles of Brand Experience, Perceived Value, Perceived Quality and Brand Awareness

Zain Ul Abedin, 01-321241-016 (Business Studies, 2025)

In the digital age, personalized advertising has emerged as a pivotal strategy in enhancing customer engagement and satisfaction. This study explores the impact of personalized advertisements on customer satisfaction within ...
Impact of Ethical Violations in Food-Related TV Commercials on Consumer Trust in Punjab: The Mediating Roles of Perceived Ethical Inconsistencies and Cognitive Dissonance

Muhammad Ahmad Usman, 01-321241-008 (Business Studies, 2025)

The purpose of this study is to examine the violation of ethics in food commercials and how they affect the consumer’s trust within the bounds of the Punjab province of Pakistan with special consideration to the mediating ...

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