Pakistan faces an existential crisis because of climate change although its greenhouse gas emissions remain below 1% of worldwide emissions. The nation of Pakistan maintains its position as one of the world most vulnerable ...

This research seeks to provide a fair initial public offering (IPO) price for Jazz, the biggest mobile network operator in Pakistan, by studying current market trends and investor sentiment using corporate valuation methods ...

The flour milling industry (FMI) in Pakistan plays a critical and indispensable role in the national food supply chain, serving as the primary intermediary between agricultural wheat production and final household food ...

In today’s highly competitive retail environment, understanding customer decision-making has become increasingly complex, as traditional marketing methods often fail to capture subconscious consumer responses. Neuromarketing, ...

Procurement has evolved into strategy for quality improvement and production cost cutting to increase efficiency. Construction sectors contribute a significant percentage to the GDP of any country as it is second largest ...

The rising popularity of e-commerce in Pakistan has marked a significant shift in the way consumers make purchases, although it has also increased uncertainties perta ining to trust, 1isk, and reviews. The presence of ...

The primary objective of this research paper was to study the financial impact of Coronavirus (COVID-19) on Pakistan's economy as a whole by studying major listed industrial sectors of the country. The analysis was conducted ...