Bahria University Libraries: Recent submissions

  • Detection Of Thalassemia Using Blood Smear Images: A Machine Learning Approach 
    Muhammad Hammad, 01-241221-012 (Software Engineering, Bahria University Engineering School Islamabad, 2024)
    Thalassemia is one of the most common genetic disorders worldwide, particularly prevalent in populations like Asian countries and African descent. In Pakistan thalassemia trait ranges from 5.0% to 7.0%, indicating the ...
  • Executing an Impactful Awareness and Marketing Campaign for a New Offering of a Brand 
    Usama Haris, 01-111182-113 (Business Studies, 2023)
    This report outlines the strategic planning, execution, and outcomes of an intensive awareness and marketing campaign conducted for the launch of a newly introduced BBQ Platter by a renowned Biryani brand. In response to ...
  • Thalassemia Detection Using CBC Report Through Machine Learning 
    Muhammad Rafeh Latif, 01-241221-005 (Software Engineering, Bahria University Engineering School Islamabad, 2024)
    Thalassemia, which is a hereditary blood disorder that impacts millions all over the world, requires early identification of carriers to reduce its prevalence and associated complications. Carriers, even though they often ...
  • Impact of Packaging on Launch of New Products at KFC Pakistan 
    Muhammad Mahad Mufti, 01-111201-079 (Business Studies, 2023)
    Launching new goods at KFC Pakistan involves more than just cooking in the ever-changing fast-food industry—it involves a calculated fusion of aesthetic appeal, practicality, and environmentally friendly methods. Through ...
  • Digital Marketing Campaign for the Penthouse Restaurant Islamabad 
    Zain Ahmed Khan, 01-111191-134 (Business Studies, 2023)
    One of the most prevalent and significant aspects of every business is customer satisfaction. Owing to market competition and the availability of businesses, restaurants and other establishments must concentrate on how ...
  • Impact of Covid-19 on Automobile Sector 
    Fajar Khan, 01-111201-031; Nabeel Ansari, 01-111201-202 (Computer Sciences, 2023)
    The “Impact of Covid-19 on the automobile industry of Pakistan” seeks to learn more about the effects of the worldwide pandemic on Pakistan’s Automobile industry. By considering three significant companies, this project ...
  • A Brief Overview of Pakistan Textile Industry : Human Resource, Finance and Marketing Challenges 
    Muhammad Zohaib Khan, 01-111201-088; Sehrish Fatima, 01-111201-103; Syeda Umme Abiha, 01-111201-113 (Business Studies, 2023)
    The Pakistan textile industry stands as a cornerstone of the nation's economy, contributing significantly to its GDP and providing employment to a substantial portion of the workforce. This abstract provides a concise ...
  • The Integration of Artificial Intelligence in the Social Media Marketing of GH Stays 
    Areeb Ali Mirza, 01-111201-019; Amad Ali, 01-111201-014 (Business Studies, 2023)
    This research project takes a closer look at modern day digital marketing which can be influenced by the ever-evolving Artificial Intelligence (AI) tools available, using GH Stays, an upcoming member of the Hospitality ...
  • Dilemmas and Optimization of Services at HA Technologies 
    Omer Mukhtar, 01-111201-133; Abdullah Bin Munawar, 01-111201-003 (Business Studies, 2023)
    HA Technologies is a leading software house, offering creative digital solutions. It’s a dynamic and innovative technology company specializing in a comprehensive suite of services that cater to the diverse digital needs ...
  • A Comprehensive Analysis of Financial Fraud in Banking and Petroleum Sector of Pakistan 
    Taskeen Zahra, 01-111201-116; Majid Ali, 01-111201-056 (Business Studies, 2023)
    Financial fraud is a global issue that is causing instability in the market. It brings risk for individuals, businesses, government, and financial industry. The advancement in the technology made the lives easier but, on ...
  • Increasing The Effectiveness of Integrated Marketing Communication Mix 
    Amnah Junaid, 01-111201-203; Aleema Ali Agha, 01-111201-151; Hussain Ali Khan, 01-111201-046 (Business Studies, 2023)
    Integrated Marketing Communication mix has emerged as a key to the success of businesses, primarily within the dynamics of this current digital landscape. The increased awareness of Over-The-Top (OTT) platforms has reflected ...
  • The Impact of Currency Fluctuation on Supply Chain Operations of Chef International 
    Ahmad Saeed, 01‐111201‐009; Rohan Ali, 01‐111201‐094; Bilal Maqbool, 01‐111201‐154 (Business Studies, 2023)
    Supply chain effectiveness is crucial for an NGO as it ensures timely delivery of aid and resources, directly impacting its ability to serve communities in need. Understanding currency fluctuations is integral to supply ...
  • Analyzing the Feasibility and Potential of Ptcl Telenor Merger 
    Muhammad Abdullah Tahir, 01-111201-065; Areeb Arshad, 01-111201-020 (Business Studies, 2023)
    The project focus on the strategic merger between Pakistan Telecommunication Company Limited (PTCL) and Telenor, aiming to address PTCL's challenges including service quality, market competitiveness, customer retention, ...
  • Modelling and AI based Control of upper body Ball and Socket joints for Swimming in Sports Biomechanics 
    Engr. Zeeshan Saeed, 01-244221-009 (Electrical Engineering, Bahria University Engineering School Islamabad, 2024)
    In the swimming sports biomechanics, the vulnerability of the shoulder joint has been introduced as a critical area of concern, where understanding and mitigating injury factors play a crucial part in swimming. The intricate ...
  • Optimal Position Fuzzy SMC Control For Movement Coordination Of Two Finger Model 
    Subtain Rasool, 01-244221-005 (Electrical Engineering, Bahria University Engineering School Islamabad, 2024)
    The movement and mobility of the hand fngers are affected by various degrees of freedom. As both the ring and little fnger cannot move independently, this research focuses on the movement, orientation, and control of these ...
  • Deepfake Videos Detection 
    Sharjeel Hammad Bhatti, 01-244221-006 (Electrical Engineering, Bahria University Engineering School Islamabad, 2024)
    Deepfake videos pose a significant challenge in today’s digital landscape, where misinformation and manipulation thrive. In this study, we focus on improving the accuracy of deepfake video detection methods. We explore ...
  • Revamping Strategic Objectives & Process Optimization at Okay Ventures LLC 
    Muhammad Tanzeel Hasnain, 01-111201-086; Muhammad Umar, 01-111201-141; Abdul Aleem, 01-111201-002 (Business Studies, 2023)
    Okay Ventures LLC is an online retailer that sells and fulfills inventory management through Amazon.com. The firms currently fully operates within the U.S. Moreover, the partial operations are available in regions of Canada, ...
  • Addressing Obesity Among Islamabad Police Personnel : An Analysis of Training and Development Strategies for Effective Management 
    Hamza Khurshid, 01-111201-037; Muhammad Hamzah, 01-111201-132; Syeda Rimsha Rubab, 01-111201-112 (Business Studies, 2023)
    This study paper looks into how Human Resources (HR) practices and the widespread problem of obesity in police departments are connected in a complex way. This study aims to show the many problems that come up when police ...
  • Optimizing Working Capital Management and Supply Chain Efficiency of Ailaaj : an Online Pharmacy 
    Muhammad Ali Nawaz Janjua, 01-111201-068 (Business Studies, 2023)
    The research project focuses on optimizing working capital management and refining supply chain operations at ailaaj pharmacy, with a specific emphasis on its PAF hospital branch in islamabad, The primary objectives include ...
  • SME Access to Financial Services in Pakistan : Constraints & Inclusion Impact 
    Sitwat Aatif, 01-111201-211; Usama Saleem, 01-111182-232 (Business Studies, 2023)
    The rationale of this research project investigates the critical issue of financial constraints faced by Small and Medium Enterprises (SMEs) in Pakistan, hindering their growth and hindering their vital contribution to the ...