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Bahria University Libraries: Recent submissions

Now showing items 2701-2720 of 19230

Impact of Green Branding, Green Packaging and Green Advertising on Consumer Behaviour with Mediating Role of Environmental Awareness in the Restaurant Industry in Pakistan

Aleeza Muazzam, 01-222222-001 (Business Studies, 2024)

This study investigates the impact of green marketing elements including green branding, green packaging, and green advertising on consumer behavior within the restaurant industry in Pakistan, with a particular focus on ...
The Mediating Role of Social Media in the Relationship Between Digital Marketing and Marketing Performance : A Study of Pakistan’s Telecom Industry

Hamza Khan, 01-221231-003 (Business Studies, 2024)

This research investigated the mediating role of social media engagement in the relationship between digital marketing and marketing performance within the Pakistani telecom industry. The study confirmed the significant ...
Analyzing the Impact of AI Tools on Consumer Purchase Intention with the Mediating role of Consumer Engagement

Saif Ullah, 01-322222-027 (Business Studies, 2024)

The primary objective of this study was to explore the role of AI tools on consumer purchase intentions, through the mediating effect of consumer engagement. This investigation delved into how different AI functionalities, ...
Impact of Consumption Values on Consumers’ Intention to Adopt Battery Electric Cars in Pakistan’s Emerging EV Market

Sidrah Bilal, 01-322222-031 (Business Studies, 2024)

The widespread adoption of battery electric cars offers a sustainable remedy for addressing environmental and energy challenges, contributing to the fulfillment of carbon neutrality goals. Promoting the rapid advancement ...
Impact of Packaging Attributes on Consumer Purchase Intentions through the Lens of Perceived Quality in the Cosmeceutical Industry

Dr. Saad Fayyaz, 01-322222-041 (Business Studies, 2024)

The primary objective of this study was to explore the role of packaging attributes on consumer purchase intentions, both directly and indirectly, through the mediating effect of perceived quality, within the cosmeceutical ...
Effect of Social Media Marketing on Small Business Sustainability with Innovation Capability as mediator : A Case of Pakistan’s Green Manufacturing Industry

Sania Nisar, 01-222222-011 (Business Studies, 2024)

This study investigates the effect of social media marketing on the sustainability of small businesses operating in Pakistan's green manufacturing sector, with innovation capability playing a pivotal role as a mediator. ...
The Role of Influencer’s Credibility, Congruence, Content Quality, and Brand-Fit on Consumer’s Purchase Intention

Kainaat Ijaz, 01-321231-017 (Business Studies, 2024)

In today's digital era, social media influencer marketing has become a powerful tool for brands to connect with consumers and drive purchase intentions. This research explores the role of influencer characteristics – ...
Investigating the Influence of Social Media Marketing on Brand Loyalty of Consumer Buying Intentions with the Mediating Effect of Customer Satisfaction via the Fast-food Industry, Pakistan

Hafsa Ishtiaq, 01-321231-013 (Business Studies, 2024)

This research aims to find out the impact of user-generated content on brand perception and purchase intention in digital marketing in Pakistan. The moderating role was analyzed in terms of consumer characteristics and ...
Black Fungus an Escalating Threat for Covid-19 Patients Calling Out Captivation

Humaira Zafar, Irfan Ali Mirza; Dr Wajid Hussain, Dr Muhammad Fayyaz (Clinical Research and Clinical Trials, 2021-08-20)

Background: Current year 2021, brought a hope for the world due to availability of various vaccines to prevent COVID 19. Researchers around the Globe, kept working around the clock to dig up various correlations of this ...
Evaluation Of Heavy Metal Contamination Of Roadside Soils Of Selected Areas Of Islamabad

Ramla Hamid Khan; Tehreem Ali (Earth and Environmental Sciences, Bahria University Engineering School Islamabad, 2024)

Environmental pollution from heavy metals emitted by automobiles has garnered significant attention recently, Vehicle emissions release harmful metals into the environment, and roadside soils can serve as long-term reservoirs ...
Characterization And Identification Of Microplastics In Domestic Settings: A Comparative Analysis Of Rocket And Traditional Stoves In Islamabad’s Slums

Mirza Agha Muhammad Taqi; Ukasha Ali (Earth and Environmental Sciences, Bahria University Engineering School Islamabad, 2024)

In this study, we estimated the microplastic content present in particulate matter (PM) of two types of stoves: traditional and rocket stoves in the H-11 and F-11 slums. 24 samples were collected with the help of an air ...
Assessment And Mapping Of Drinking Water Quality Of Selected Sectors Of Islamabad Using GIS

Hiba; Subhana kamran (Earth and Environmental Sciences, Bahria University Engineering School Islamabad, 2024)

This study was conducted to determine water quality in selected sectors of Islamabad. 35 samples were analyzed for biological and physicochemical parameters. Distribution of drinking water in networks is a technological ...
Mulberry Leaves Mediated Biogenesis Of Zinc Oxide Nanoparticles And Its Application In Decoloration Of Azodye

Haroon Ahmed; Namrah Tahir (Earth and Environmental Sciences, Bahria University Engineering School Islamabad, 2024)

The main causes of pollution in all the mediums are the industries. According to estimates, 10–20% of colors used in typical dyeing processes end up in wastewater and the environment. It is not ideal to have these dyes in ...
Assessing The Causes Of The Reported Pulmonic Dysfunctions In Hunza And Gilgit Districts Of Gilgit- Baltistan

Aneez Zahra; Shabina Parveen (Earth and Environmental Sciences, Bahria University Engineering School Islamabad, 2024)

The purpose of this thesis is to investigate the causes of pulmonic dysfunction in Pakistan's Gilgit-Baltistan's Hunza and Gilgit areas. These areas, which were distinguished by their high altitude and distinct climates, ...
Sustainability Study of Village Micro Hydro Power Plants Installed In Mansehera, Khyber Pukhtoonkhawa

Umer Kamal, 01-262211-020 (Earth and Environmental Sciences, Bahria University Engineering School Islamabad, 2023)

Pakistan has been facing a financial crisis in recent times. The energy sector is more affected due to the economic situation. More than 70 million people in Pakistan cannot connect to the national grid due to a lack of ...
Evaluation of Gram Stain Error Rates of Clinical Specimens

Rabia Sajjad, Gohar Zaman; Irfan Ali Mirza, Wajid Hussain; Umar Khurshid, Asim Shehzad (2021-03-17)

Objective: To determine important errors in initial Gram staining of clinical specimens and evaluate the types of Gram-stain errors. Study Design: Cross-sectional study. Place and Duration of Study: Microbiology Department, ...
Changing Trends of Antimicrobial Resistance in Clinical Isolates Yielded from Lower Respiratory Tract Specimens of ICU Patients-A Two-Year Study

Mariam Sarwar, Irfan Ali Mirza; Anam Imtiaz, Wajid Hussain; Umar Khurshid, Ammad Hasan Chaudhry (Pak Armed Forces Medical Journal, 2022-08-02)

Objective: To determine changing trends in antimicrobial resistance among Gram-negative bacterial isolates yielded in lower respiratory tract specimens in intensive care settings. Study Design: Cross-sectional study Place ...
Social Media Influencers or Celebrities : Role of Social Identification in Promoting Green Purchase Intentions

Momina Zafar, 01-222222-009 (Business Studies, 2024)

This research examines the impact of endorser familiarity on green purchase intentions, exploring how different types of endorsers—celebrities and social media influencers—affect consumer behavior through the lenses of ...
The Impact of User-Generated Content on Brand Perception and Purchase Intention : A Study of Digital Marketing in Pakistan’s Apparel Industry

Ayesha Saeed, 01-321231-007 (Business Studies, 2024)

This research aims to find out the impact of user-generated content on brand perception and purchase intention in digital marketing in Pakistan. The moderating role was analyzed in terms of consumer characteristics and ...
Building Trust and Security in a Digital Banking Environment: Customer Perceptions of Security Risks in Digital Banking and How Marketing Campaigns Can Address These Concerns and Promote Trust

Muzammal Abbas, 01-322222-021 (Business Studies, 2024)

This research investigates the intricate interplay between digital security measures, customer perceptions of security risks, and the development of effective marketing campaigns within the digital banking sector in Islamabad ...

Now showing items 2701-2720 of 19230

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