Bahria University Libraries: Recent submissions

  • Digital Marketing of Earnet Hearing Systems 
    Hadia Furqan Ahmed, 01-111202-044; Harris Siddiqui, 01-111202-052; Sikandar Jalal, 01-111202-138 (Business Studies, 2024)
    This research project investigates how Earnet Hearing Systems can do better with digital marketing. In today's digital age, having a good online presence is crucial, especially for companies like Earnet in the hearing ...
  • Measuring the Effectiveness of Digital Marketing Practices: A Case of Tandoori Restaurant 
    Huzaifa Ahmad, 01-111202-057; Sarim Ashar, 01-111202-132 (Business Studies, 2024)
    Firstly, we would like to express my gratitude to Allah SWT for providing us with the chance to complete this final year project, which is called " Measuring the Effectiveness of Digital Marketing Practices: A Case OF ...
  • Build Connect: Streamlining Pakistan’s Construction Industry 
    Muhammad Ali, 01-111202-296; Yamaan Abdurub, 01-111202-265; Ali Hassan Raza, 01-111202-022 (Business Studies, 2024)
    Pakistan's construction sector is a scene of exciting activity. Imagine towering skyscrapers rising from bustling cityscapes, new roads snaking across vast landscapes, and homes materializing to meet the needs of a growing ...
  • Human Resource Challenges in Tech Startups in Remote Working Context: A Case Study on Magik Clicks 
    Omar Iqbal, 01-111202-270; Abdul Moeed Bin Shakil, 01-111202-003; Malik Suleman Ahmad Khan, 01-111202-186 (Business Studies, 2024)
    This case study investigates the impact of Human Resources (HR) practices on remote work environments, a topic of growing importance as remote work becomes more common. The study aims to provide HR professionals with ...
  • Book Your Stylist 
    03-134181-015, MUHAMMAD ASAD TAIMOOR; 03-134181-039, SYED MUHAMMAD DAWUD KALIM (2022-12-02)
    We have developed a web-based hair-salon booking application in which Hair Salons (Hair Salons, Beauty Parlours, Beauticians) can register. Which will help the Customers to find their nearby Hair Salons at one platform ...
  • Unveiling Fraudulent Patterns in Hascol Petroleum's Financial Statements and Empowering Investors with Detection Strategies 
    Javeria Tayyab, 01-111192-038; Muhammad Takreem Jamal, 01-111201-084 (Business Studies, 2024)
    The project embarked on a comprehensive exploration of financial analysis, delving into its multifaceted applications and critical significance in navigating the complexities of corporate landscapes and preserving the ...
  • Tour de Bahria 
    03-134181-020, MUHAMMAD JAZLAN; 03-134181-051, WASEEM RAZA (2022-01-04)
    Digital tours are an important part of the modern travel movement. They are a way for people to view and discover a place that exists in reality as a physical space through the Internet. Time, distance, working ...
  • The Effect of FinTech on The Profitability of Commercial Banks 
    Fatemah Junaid, 01-111202-041; Javeria Malik, 01-111202-062; Rehan Aziz, 01-111202-123 (Business Studies, 2024)
    The primary objective of this project at hand is to analyze the effect of FinTech on the profitability of commercial banks. This task is rooted in the extensive goal of aligning the increased users on the digital payment ...
  • Currency Dynamics and Market Forces Unraveling Pakistan's Equity Performance 
    Muskan Khan, 01-111202-114; Inshra Siraj, 01-111202-183; Mohsin Ali Shaikh, 01-111201-187 (Business Studies, 2024)
    The intricacies of the Pakistan Stock Exchange (PSX) present investors with a dynamic landscape shaped by multifaceted economic indicators, regulatory developments, and market sentiments. Within this context, our research ...
  • Bookyard 
    03-134181-028, SHAHZAIB ARSHAD; 03-134181-014, MUHAMMAD AHMAD JUNAID (2022-01-04)
    COVID-19 pandemic affected all businesses globally, there was lockdown everywhere. People were home stuck without many resources. Publishing Industry is connected to millions of people and even until 2019 net worth of ...
  • Developing the Training & Development Program for Flair Travel & Holidays 
    Humna Khalid, 01-111202-056; Aayzah Fatima Mirza, 01-111202-001; Syeda Tabinda Anjum, 01-111202-250 (Business Studies, 2024)
    The project aims to implement a comprehensive coaching curriculum for Flair Travel & Holidays, focusing on enhancing client management skills and utilizing LinkedIn for business growth. The objective is to address concerns ...
  • Advanced Learning and Assessment System 
    03-134181-025, QAIS BIN AZAM; 03-134181-033, ZARYAB ILYAS (2022-01-18)
    World Health Organization has declared Covid-19 as a pandemic that has posed a contemporary threat to humanity. This pandemic has successfully forced the global shutdown of several activities, including educational ...
  • Empowering Business Growth at Engro: Unleashing the Power of Seamless Marketing Automations 
    Eeman Saeed, 01-111202-037; Fahmeed Mukhtar, 01-111202-274; Maha Khan, 01-111202-068 (Business Studies, 2024)
    This report examines the comprehensive implementation and expected effect of "Go High Level," a present day advertising automation platform, on Engro's commercial enterprise growth. The initiative ambitions to streamline ...
  • Dynamic Synergy: VUCA-Driven Supply Chain Integration in Healthcare: A Case of Shifa International 
    Kizzat Pervez, 01-111202-066; Uswa-E-Fatima, 01-111202-154; Shahab-Ud-Din, 01-111202-264 (Business Studies, 2024)
    The main goal of this project is to create an extensive supply chain plan that is especially suited for the Shifa Hospital's supply chain division. Working closely with the organization and our supervisor, the project was ...
  • Analyzing Distribution Strategies & Areas of Improvement Haidri Beverages-Pepsi 
    Zainab Awais, 01-111202-157; Rahem Bin Ahmed, 01-111202-120; Momina Anis, 01-111202-285 (Business Studies, 2024)
    This project aims to analyze distribution strategies of Haidri Beverages, one of the biggest distributors of Pepsi. Overcoming distribution challenges requires a holistic approach where marketing and distribution strategies ...
  • Impact Assessment of COVID 19 on Textile Industry of Pakistan 
    Myra Sajid, 01-111202-116; Tooba Muhammad, 01-111192-297 (Business Studies, 2024)
    This project investigates the impacts of COVID-19 on Pakistan’s Textile industry. The study explores the effect of global pandemic by considering three significant companies which includes Sapphire, Nishat, and Gul Ahmed ...
  • Role of Digital Marketing in creating Brand Awareness 
    Fatima Yaseen, 01-111202-283; Raaina Shafique, 01-111202-208; Aymen Khan, 01-111202-231 (Business Studies, 2024)
    In this report we planned to rebrand a brand with little online presence using digital marketing. There are various ways through which we can achieve this such as building a website, SEO, content writing, social media ...
  • A Comprehensive Training on Sexual Harassment in Banking Sector of Pakistan 
    Syeda Aleeza Zainab, 01-111202-147; Suleman Bin Maalik, 01-111191-058 (Business Studies, 2024)
    Harassment in the bank sector refers to any unwelcome or unwanted behavior that creates a hostile or intimidating work environment. This can include verbal or non-verbal conduct, such as unwelcome comments, gestures, or ...
  • Employee Morale and Performance Management in Headway Escuela 
    Abeer Fatima Taqi, 01-111202-012; Shaheer Bin Aamir, 01-111212-215; Ayesha Naveed, 01-111202-290 (Business Studies, 2024)
    The study project’s goal is to identify the several causes of Headway Escuela’s high teacher turnover and absence rates and present a comprehensive solution that the organization can apply. A detailed analysis revealed ...
  • Barriers to Growth of a Nascent Social Enterprise : A Capstone Project 
    Bahrouz Khan, 01-111202-176 (Business Studies, 2024)
    This project investigates the barriers to growth of a nascent social enterprise, focusing on the issue of member motivation within Khairiyah, an organization managed by Bahrain students since 2021. Through qualitative ...