Purpose-The aim of this study is to find the impact of advertising on consumer buying behavior towards branded menswear, with a special focus on Junaid Jamshed and Amir Adnan. This study also aims to determine different ...

Purpose of the study: Purpose of the study is to conclude the impact of word of mouth on social media purchase decisions among youth of Karachi.Factors of word of mouth include source’s credibility, sender’s reputation and ...

Purpose- The study makes Non-performing loans dependent variable and Discount Rate, CPI, Exchange Rate and GDP growth its independent variables. The motivation to study NPLs came from the brainstorming sessions during the ...