Bahria University Libraries: Recent submissions

  • Diversity of Workforce Affecting the Management System of an Organization : A Case Study of Schlumberger 
    Ahmed Shah Durrani, 01-1201051-001 (Bahria University Islamabad Campus, 2011)
    Abstract This project analyses how Nationality and Gender diversity in an organization affects the management system. The company we picked for this project is Schlumberger. To begin with the project the researcher went ...
  • How the consumer need for cognition affects the relationship between attitude towards the website and attitude towards the brand 
    Hamza Islam (Bahria University Islamabad Campus, 2011)
    This project discusses the effect of cognition in the buying behavior of the consumers and their attitude towards the web site and the brand. This also discusses that how cognition comes into play when deciding or considering ...
  • Marketing challenges for banking industry in an economic slowdown period 
    Usman Muzammil Qureshi; Abdullah Tariq; Farhan Sikandar; Amjad Mehmood (Bahria University Islamabad Campus, 2011)
    iii The report is a comprehensive study of banking in Pakistan regarding its growth, current issues and challenges and future prospects in Pakistan. This report helps to study the main reasons for the challenges faced by ...
  • Impact of Integrated Change Control on ZTE's Optical Fiber Access Network Project 
    Sana Mushtaq; Syed Ammar Ahmed Shah; Usman Khalid; Usama Abrar (Bahria University Islamabad Campus, 2011)
    The main purpose of conducting this project was to provide students with a holistic view of Project Management, i.e how projects can contribute to the strategic goals of the organization. In the present world of modern ...
  • The Glass Ceiling: Women in the Telecom Industry 
    Fathiya Bangash, 01-221091-049 (Bahria University Islamabad Campus, 2010)
    The purpose of this study is to investigate the reasons and understand the problem that why women are underrepresented in top organizational hierarchies as compared to men. To find out what are the reasons for differences ...
  • FDI in the Telecom Sector Of Pakistan 
    M. Mohsin Akhtar Khan (Bahria University Islamabad Campus, 2011)
    Foreign direct investment (FDI) is an integral part of an international economic system and a major catalyst to development; the benefits of FDI do not accrue automatically and evenly across countries. Recent studies carried ...
  • A study of the effects of corporate brand identity on employee retention : a study of Mobilink 
    Sehrish Hafeez, 01-221081-019 (Bahria University Islamabad Campus, 2011)
    Human resource management activities play a major role in any organization and have moved beyond mere administration to ensuring that organizations will survive and prosper. HR is the first step a new prospective employee ...
  • Effect of relationship marketing on customer satisfaction and retention 
    Tahir Iqbal; Omar Sajid; Syed Affan Ahmed (Bahria University Islamabad Campus, 2010)
    This purpose of this abstract is to provide and to allow managers and executives a rapid appreciation of the content of this article. Those with the interest similar to the topics covered in this thesis may then read the ...
  • 2D Seismic Reflection Data Interpretation of Minwal Area, Upper Indus Basin, Pakistan (T-1471) (MFN 2932) 
    Shahbaz Gul, 01-262092-031 (Earth & Environmental Sciences, Bahria University Engineering School Islamabad, 2011)
    Seismic lines 93-MN-07, 93-MN-08 and 782-CW-29, obtained from Directorate General of Petroleum Concessions (DGPC), were shot by POL in 1994 in the area of Minwal (study area) which lies in the Central Potwar on the southern ...
  • Software product realization quality framework (T-0660) (MFN 2934) 
    Muhammad Fahim Hayat, 01-244082-013 (Software Engineering, Bahria University Engineering School Islamabad, 2011)
    ISO 9001:2000 Quality Management System has become a significant standard for achieving and improving quality of any organization. ISO documentation requirements contain instructions that whatever an organization is producing ...
  • Brand logo recognition based on augmented SURF algorithm (T-0663) (MFN 2935) 
    Aafia Kamal (Software Engineering, Bahria University Engineering School Islamabad, 2011)
    A lot of the work is done on this matter.Brand logo recognition based on augmented SURF algorithm (Brand logo recognition based on augmented SURF algorithm (Brand logo recognition based on augmented SURF algorithm (Brand ...
  • Affine Invariant Approach for 2D Shape Matching (T-0662) (MFN 2936) 
    Junaid Tariq (Software Engineering, Bahria University Engineering School Islamabad, 2011)
    The current ubiquity of digital image capturing systems has prompted a flurry of research activities aimed at the development of sophisticated content-based image data management techniques. The fundamental ingredient ...
  • Aesthetics and SEO Interface Design Model and Guidelines (T-0661) (MFN 2937) 
    Moazzam Safdar Randhawa (Software Engineering, Bahria University Engineering School Islamabad, 2011)
    Today, the Website is the fastest-growing and the strongest medium to convey a message to all over the world. There are two characteristics are involved to design a website, first, SEO and secondly Aesthetics. SEO (Search ...
  • Distinguishing the growth factors: emerging markets versus developed market 
    Aneela Kunwal; Hinna Choudhry (Bahria University Islamabad Campus, 2011)
    This research is about the differences between emerging and developed markets that are analyzed through selective macroeconomic indicators. The research design is based on two comparative groups of markets containing the ...
  • Contribution of Khushhali Bank limited on poverty alleviation 
    Rehan Ahmed Hashmi; Atif Ahmed Khan (Bahria University Islamabad Campus, 2010)
    The objective of the research is to study the impact of Khushhali Bank Ltd (KBL) on poverty alleviation. To access the impact of micro-credit of Khushhali bank Ltd on its clients four branches of KBL situated in Rawalpindi, ...
  • Importance of branding in commercial banks 
    Burhan Iftikhar; Hammad Khan (Bahria University Islamabad Campus, 2011)
    This report aims to critically analyse and identify different areas of weaknesses in the current recruitment and selection process of the National Bank of Pakistan (NBP). The report begins with an introduction of the bank. ...
  • Penetration of Islamic Banking into conventional banking : challenges faced 
    Wasim Iqbal; Kashan Qureshi; Mohammad Akbar Khan; Ahsan Gulzar (Bahria University Islamabad Campus, 2011)
    Islamic banking has originated from the Islamic finance and has its roots from Islamic economic model. The Islamic economic model presents a code of conduct based on the rules of Islamic shariah for financial transactions. ...
  • The effect of training and development and performance appraisal upon employee's job satisfaction in PTCL 
    Nomanah Rehman, 01-122081-081 (Bahria University Islamabad Campus, 2011)
    The effect of training and development and performance appraisal upon employee's job satisfaction in PTCLThe effect of training and development and performance appraisal upon employee's job satisfaction in PTCLThe effect ...
  • A Study on Female Cab Service 
    Aysha Karim; Hafiz M. Umer Hussain; Syed Haider Ali; M. Usman Anwar (Bahria University Islamabad Campus, 2011)
    The world is changing at a very fast pace. To compete with the world Pakistan has to bring a change in its long held beliefs and traditions. For the progress of nation women have to work equally with men. For this reason ...
  • Brand extension adequate application and its impact on sales performance of companies in Pakistan 
    Maimoona Salam (Bahria University Islamabad Campus, 2010)
    The past century was marked by the birth of nearly every brand we know and consume today. In the 21st century, on the other hand, brands will multiply their portfolio into different products and services. It is going ...