Our research is exploratory as we will explore that what was the performance of Pakistan’s banking sector in crisis and what were the affects of recession on banking industry and what was their response to it, the research ...

There have been significant developments in the marketing communications due to often changes in trends of businesses. Integrated Marketing Communication was introduced in late 1992 and it provided many opportunities to ...

Customer satisfaction has always been an important concept for various successful organizations. Every company always tries to satisfy its customers for business growth and to get customer loyalty. The telecom industry of ...

This paper focuses on the impact of performance appraisals Practices on the motivation of employees in the banking sector of Pakistan in particular. In our current study we have taken seven independent variables that are ...

Employee empowerment has become a very central matter to organizations generating services. The incompetence of the management to control the service encounter makes the employees answerable for the quality of service ...

This project analyzes the leadership style at Fazal steel mills (which is one of the leading mills around because of its quality and general credibility) and the way an organization evolves, makes decisions, and adapts to ...

The study conducted on Islamic banking was aimed to review briefly the progress in developing Islamic banking and discuss the prospects and challenges. This paper articulates the case for Islamic baking in a very comprehensive ...

ABSTRACT Alternative pricing theory proposes a model for the calculation of cost of capital of a security based on the influence of macroeconomic factors on the price of security. According to APT, equity prices are ...

This report summarizesa project undertaken by Mobilink to formulate a focused strategy for entering the B2B (Business to Business) segment for its product portfolio. While Mobilink has been serving the businesses of Pakistan ...

ABSTRACT Today, fertilizer sector is one of the most important sectors in Pakistan and play a vital role in GDP growth, it is of utmost importance to evaluate the solvency of this sector. This project is aimed to analyze ...