Bahria University Libraries: Recent submissions

  • City branding of Sialkot 
    Muhammad Saad Mazhar, 01-120121-057 (Bahria University Islamabad Campus, 2015)
    The Growing demand of making a place, city, or a country known all across the borders, is evident in the present era. Many cities, places and countries attempt to put their creditable features on the forefront to beckon ...
  • Nation Branding : Using Food as an Element of Place/Destination Brand 
    Abid Gul Qazi, 01-221141-027 (Bahria University Islamabad Campus, 2015)
    Branding literature is now getting more diverse with the introduction place branding concept. However much work in this area is done for tourism industry. This research provides an insight about the basic concept of branding, ...
  • For Paint Work 
    Bahria University (Bahria University, 2017-07-18)
  • Analysis of Performance Appraisal and Employee Productivity in Fauji Fertilizer Company Limited 
    Ali Serfraz, 01-120121-006; Ahmed Kamal, 01-220121-002; Bushra Khan, 01-220121-005 (Bahria University Islamabad Campus, 2015)
    “Analysis of Performance Appraisal and Employee Productivity in Fauji Fertilizer Company Limited” By: (ALI SERFRAZ) (01-120121-006) (AHMED KAMAL) (01-220121-002) (BUSHRA KHAN) (01-220121-005) ...
  • Impact of celebrity endorsement on brand management in perspective of Pakistan 
    Hira Sheikh, 01-120121-029 (Bahria University Islamabad Campus, 2015)
    As consumers now a days want best product or brand that full fill their needs. It is difficult for brands to provide awareness of brand to consumer. There are different promotional techniques through which brand provides ...
  • A case deliberating the impact of corporate social responsibility on share holder wealth 
    Jamshed Iftikhar, 01-222122-008; Kamran Ahmed Tahir, 01-222122-009; Muhammad Sabir Shahzad, 01-222122-011 (Bahria University Islamabad Campus, 2014)
    The motive behind our research for was to identify how ‘corporate social responsibility’ affects shareholders wealth. In this study we were able to identify whether ‘corporate social responsibility’ adds any value to the ...
  • Empirical Study into role of social media on student buying behavior of clothing Industry 
    Zeeshan Tahir, 01-120121-087 (Bahria University Islamabad Campus, 2015)
    This research show the impact of the social media websites on the University Students. This research is on the students buying behavior and how the social media affecting the buying behavior of the students. The social ...
  • Organizational plan for Islamabad recruitment company 
    Fahad Ali, 01-221141-029; Fizan Ali, Fizan Ali; Faisal shabbier, 01-221141-024 (Bahria University Islamabad Campus, 2015)
    Recruitment Company is working in Pakistan since February 2013. The main functionality of this Recruitment Company is into selection of manpower searching, deployment, training and development, apply Human resource management ...
  • Measuring Psychographic segmentation strategies on student buying behavior : Stone Age case analysis 
    Mubashir Abbasi, 01-120121-043 (Bahria University Islamabad Campus, 2015)
    As it is evident, today’s consumer is becoming unfathomable since he is accustomed to play different roles on various occasions. Similarly, students from all walks of life are inured to get by with limited resources but ...
  • Impact of dividend policy on stock price volatility in context of KSE 100 index 
    Rehmat Ullah Khan, 01-221141-038 (Bahria University Islamabad Campus, 2015)
    The study endeavors to investigate dividend policy and stock price relationship in the setting of Pakistan. For this reason from the textile division of Pakistan thirty organizations listed at Karachi stock exchange for ...
  • Improved job description in different levels of management in national bank of Pakistan 
    Muhammad Asif, Muhammad Asif; Muhammad Yasir, 01-220111-007 (Bahria University Islamabad Campus, 2015)
    The report contains details of the job analysis carried out to develop job description for the positions of Chief Cashier and manager operation At National bank of Pakistan currently held by Mr.Sajid Mehmood and Mr Baber ...
  • Relationship of interest rate and stock return : A study of KSE- 100 index 
    Ahsan Ilahi, 01-120102-006 (Bahria University Islamabad Campus, 2014)
    According to Zordan (2005) and Ologunde, Elumilade and Asaolo (2006), share market and or stock market (Spyrou, 2001) are significant towards ensuring long-term commitment to real capital of a specific economy (mature ...
  • A business plan for Marketing and HR of Republic Water by Pearls Extensions Pvt. Ltd. 
    Danial Hussain, 01-221141-005; Muhammad Ammar Khalid, 01-221141-036; Zaid Ahmed Khan Jadoon, 01-120121-085 (Bahria University Islamabad Campus, 2015)
    The purpose of this project is to provide a good brand of Pakistan in the line of Bottled water brands which is no lesser in quality than any imported brand but have price tag lesser than other brands. Our brand Republic ...
  • Interest rate and industry performance : Empirical evidence from Karachi stock exchange 
    Zain Khan, 01-120112-096 (Bahria University Islamabad Campus, 2014)
    The aim of the research is to investigate the impact of the interest rate on the industry performance in Pakistan. The study provides empirical results that have been yielded using different kinds of statistical tools in ...
  • Impact of counterfeit and branded products on consumer buying Behavior in the segment of Fashion Industry 
    Syed Moueez Ahmed Shah, 01-221132-031 (Bahria University Islamabad Campus, 2014)
    The main purpose of this research is determine the ’impact of counterfeit and branding on consumer buying preferences’ in relation to Pakistan context specifically in the segment of Fashion industry. It also involves ...
  • Impact of cross-cultural issues on cultural and linguistic differences : a case of Mira power limited 
    Masoon Naveed, 01-122132-025; Masooma Shafqat, 01-122132-024; Wajiha Maqsood, 01-122132-053 (Bahria University Islamabad Campus, 2015)
    This report focus on problem of Mira Power Limited where employees from two different nationalities work together. The purpose of this study is to know the significance of the training program and how this training will ...
  • Exploring Brand equity of female designer clothes in Islamabad 
    Arooj Tariq, 01-120121-009 (Bahria University Islamabad Campus, 2015)
    The research study aims to dissect the brand equity of female fashion designers clothing in the context of Islamabad. It is evident that in Islamabad, women incline to purchase fashion designers clothing while dropping ...
  • Effect of Brand Power on Consumer Buying Intention : A Case of Cigarettes 
    Zia Uddin Faizan, 01-122131-018 (Bahria University Islamabad Campus, 2014)
    The research study has been conducted only on the consumers of Islamabad and Rawalpindi. The study provides Information of effect of brand power on consumer buying intentions. As far as consumer-buying intensions are ...
  • Impact of celebrity endorsement on consumer buying behaviour 
    Sadeeqa Munawar, 01-120112-077 (Bahria University Islamabad Campus, 2014)
    These days many organizations decide to utilize famous people as endorsers for their advertising. The purpose behind this thesis is to better understand the impact of celebrities on consumer buying behavior. Celebrity ...
  • How to make Maroof International Hospital a financially viable organization improving its occupancy rate 
    Zohaib khan, 01-120112-079; Ali Farhan, 01-120112-005; Moin ul Sagheer Abbasi, 01-120112-040 (Bahria University Islamabad Campus, 2014)
    Mahroof International hospital is the state of the art hospital within the premises of the capital city of Islamic REPUBLIC OF PAKISTAN. The Owner of the Mahroof international decided to come up with the concept of the ...