Bahria University Libraries: Recent submissions

  • Enhacement of Procurement Reforms in the Public Sector 
    Amina Sadaf, 01-199041-012; Muhammad Yaseen, 01-199041-009 (Bahria University Islamabad Campus, 2009)
    Procurement needs to be mainstreamed and professionalised. It should be seen as a core activity and a central element of expenditure planning, rather than as a mere purchasing or downstream clerical function and supply ...
  • An Empirical Analysis of Emotional Intelligence and Job Satisfaction in the Education Sector of Pakistan 
    Aisha Arshad, 01-221121-003 (Bahria University Islamabad Campus, 2013)
    The study that follows aims to assess the association linking emotional intelligence and job satisfaction amongst university faculty members of federal capital of Pakistan. Literature suggests that generally skills of ...
  • A Novel Approach to Manage LSA's Sytactical Blindness Problem (T-0722) (MFN 5883) 
    Mohsin Hassan Khan, 01-244151-039 (Software Engineering, Bahria University Engineering School Islamabad, 2017)
    Natural language processing (NLP) is a computerized technique that is used for analyzing and representing human language automatically. NLP has been employed in many applications such as information retrieval, information ...
  • Advertising agencies and the consumer reaction 
    Muhammad Sohail Rafi, 222002-028 (Bahria University Islamabad Campus, 2013)
    Advertising is a form of communication with certain distinguishing qualities and some distinctive ways of achieving effects. Advertising in the real world works for many different advertisers, with varied resources, goals ...
  • Building brands in the digital age: advent and impact of social media campaigns 
    Syed Ali Najam, 01-221112-118 (Bahria University Islamabad Campus, 2013)
    Marketing tactics are challenging in today‟s market since the awareness level of the consumers and the knowledge level of the potential consumers have increased over the years with the increased usage of sources that provide ...
  • Impacts of Performance Appraisal System : Comparative Study of PTCL and Mobilink 
    Ali Faisal, 01-122081-011 (Bahria University Islamabad Campus, 2013)
    This study aims to compare the difference of appraisal systems in public and private sector and its impact on employees. The finding shows clear impacts of performance appraisal on employees. Employees of private sector ...
  • The Strategies of Airblue Contributing to its Customers Satisfaction 
    Taimoor Arshad, 01-122062-122; Waqas Farooq, 01-122062-128; Salman Inayat, 01-122062-108 (Bahria University Islamabad Campus, 2008)
    The purpose of this research study was to investigate if the customers of Airblue were satisfied with the strategies used or the services provided to them by Airblue. We identified a number of services that represent the ...
  • Formulation & Implementation of Marketing Strategies (Nowshera Sheet Glass Industry) 
    Adil Nisar, 01-222062-006; Azeem Roshan, 01-222062-016 (Bahria University Islamabad Campus, 2009)
    In this current situation Nowshera Sheet Glass is now facing problems first of all in the customer satisfaction area because as NSG sold over capacity of glass in the market and secondly with the entry of new market players ...
  • Developing the marketing strategy for IT organization : Edixen solutions 
    Farhan Akhtar, 01-121061-022 (Bahria University Islamabad Campus, 2013)
    Edixen Solutions is a software house which has been operating in the country for the last few years. The company is established as a software house, software and web design firm and as a consultancy to facilitate new ...
  • An Empirical Investigation on the Evaluation of Performance of Microfinance institutes in Pakistan 
    Usva Shahzad, 01-221112-079 (Bahria University Islamabad Campus, 2013)
    The concept of “Microfinance” in Pakistan today is being performed with dual aim of socio-economic development of nation i.e., providing better financial opportunities for people living in poverty and a more financially ...
  • Viability of Nokia and Siemens Merger: Research Analysis About the Future of Nokia and Siemens Merger 
    Aqeel Javaid Ch, 01-122061-006; M. Bakhtiar, 01-122061-025; Rabia Shahid, 01-122061-034 (Bahria University Islamabad Campus, 2008)
    The research report is about the merger between Nokia and Siemens, Powerhouse telecom providers Nokia (NYSE: NOK) and Siemens (NYSE: SI) intend to merge their telecom networks businesses to create one of the largest entities ...
  • Consumer Evaluation of Brand Extensions: Can Online Brands be extended to Offline Markets 
    Syed Zohair Hashmi, 01-221112-072 (Bahria University Islamabad Campus, 2013)
    As the competition increases in the markets the organizations are focusing on introducing new products into new markets and hence going beyond the actual trade of business they have. The organizations attempt to decrease ...
  • Human Resource Practices at Warid and Mobilink 
    Saqib Naeem, 01-122042-003 (Bahria University Islamabad Campus, 2007)
    The research is on “Human resource practices at Warid and Mobilink”.The thesis, which I have done, is on the three Human resource practices of two Cellular companies in Pakistan Warid and Mobilink. These three practices ...
  • Impact of Liquidity Crunch on Pakistan's Economy 
    Saira Siddique, 01-122071-073 (Bahria University Islamabad Campus, 2009)
    After several years of strong and comparatively stable growth, Pakistan quickly slid into a severe economic crisis in 2008 (for reasons discussed later in the report). Real GDP growth has slowed from 7%-8% per year since ...
  • A study of implementation of Labor Laws on Industrial Safety in public service sector 
    Zainab Iftikhar, 01-221112-084 (Bahria University Islamabad Campus, 2013)
    The basic aim of the study is to explore whether labor laws are implemented in the public service sector of Pakistan or not and if implemented, then how are they related to industrial safety. But it is also necessary ...
  • Business plan for establishment of Qatar microfinance bank by Qatar telecom 
    Muhammad Islam ul Haq, 01-120051-018; Arsalan Ali, 01-121052-004; Talha Umair, 01-121051-009 (Bahria University Islamabad Campus, 2013)
    Wi-tribe is owned by Qatar telecom (the sponsors) and is currently operating in five cities of Pakistan and is offering broadband (data) services to its customers. Technology being used by wi-tribe is mobile wimax version ...
  • Exploring the performance of fertilizer and chemical sector of Pakistan through monetary policy and energy crisis 
    Anum Sattar Khan, 01-221112-011 (Bahria University Islamabad Campus, 2013)
    Never lasting political instability and decreasing rates of foreign direct investment (FDI) have resulted in underdevelopment of Pakistan. Weakness of policies, inefficiency of government authorities has further led to ...
  • The Relationship of Internet Addiction with Symptoms of Depression, Anxiety and Stress among University Students 
    Farhat Zareen (Bahria University Islamabad Campus, 2016)
    The present research was conducted to obtain a relationship between internet addiction and the symptoms of depression, anxiety and stress while taking the university students of Islamabad Pakistan as the sample population. ...
  • Customer Switching Behavior in the Banking Sector of Islamabad 
    Saadat Ali Shah, 01-221112-113 (Bahria University Islamabad Campus, 2013)
    Purpose-There is a strong competition between the retail banks of Pakistan. The banks have to come up with strong customer centric strategies in order to survive in the strong competitive environment. If a bank is able ...
  • Determinants of Consumers Aesthetic Responses to Point of Purchase Materials 
    Khawaja Farzad Masud, 01-121051-022 (Bahria University Islamabad Campus, 2008)
    This study has been undertaken to find out the determinants of consumers aesthetic responses towards point of purchase materials. The main purpose of study was that whenever a consumer enters into a shop or any outlet they ...