Adnan Amir, 01-122072-005; Syed Ali Haider, 01-122072-138; Jawad Ata Tung, 01-122072-057; Atif Bilal, 01-122072-027
(Bahria University Islamabad Campus, 2009)
In order to compete effectively in globalized economy, organizations must be customer-focused. Customer relationship management (CRM) is the way to integrate this approach throughout an organization. Many a time’s organizations ...