Purpose: The aim of this research is lo file the significance of foreign direct investment (FDI) with respect to GDP, inflation and trade and identifying trends in the flow of foreign direct investment (FDI) in Pakistan. ...

Purpose: The major aim of this study was to investigate the effectiveness of television advertising on consumer perception for packaged milk products (FCLM) category. The study further also determines the role of television ...

Purpose: The purpose of this research was to find out the use of Enterprise Resource Planning to enhancing the Capabilities and performances of the Suppliers in textile sector at Karachi. Also, the purpose of this paper ...

Purpose- Major Aim of this study was to evaluate the role of line manager in experiential learning at TCS Private limited. The study was designed to investigate the real relationships amongst the line manager and experiential ...

Purpose of Study: The puipose of this research is to identifying the segment of society which is influence by celebrity base marketing. Celebrity endorsements have proven to be a valuable I marketing strategy in drawing ...

Purpose- Major aim of this study was to evaluate the impact of price hike and purchasing power on sugar consumption pattern of individuals in Pakistan. The constant rising prices of food commodities including sugar, and ...

Purpose: The research is conducted to know the current shopping behavior and preferences of consumers. The market trend is changing; customers are becoming more aware; to know the inclination of customers toward a particular ...

Purpose of the study: The aim of this study is to find out about difference in bank customers’ preference regarding use of the alternate delivery channels in Karachi, Pakistan. Also, the objective ol this research is to ...

Purpose- An important aspect in supply chain management, the bullwhip effect, suggests that fluctuation in demand increases as one moves up a supply chain. The target of this research is to benchmark or quantify the existence ...

This study examined the movement of announcement-associated stock prices for 18firms undertaking acquisitions and merging between 2000 and 2006. It found that the merging firms gain modestly positive abnormal returns around ...