Recently added

COMPARATIVE ANALYSIS OF PERFORMANCE OF ISLAMIC AND CONVENTIONAL BANKS OF PAKISTAN

Mirza, Wardah Nasir Reg # 25700 (Bahria University Karachi Campus, 2015)

Purpose: The research is aimed at providing with a deep insight to compare the performances of both types of Banking Systems, so that the gathered information may be used by the students and investors who don’t have any ...

FACTORS AFFECTING IMPLEMENTATION OF SCOR MODEL IN SUPPLY CHAIN EFFICIENCY: A CASE OF AUTOMOBILE INDUSTRY OF KARACHI (TOYOTA-INDUS MOTORS)

Inam, Muhammad Humayun Reg # 19579 (Bahria University Karachi Campus, 2015)

Purpose of the Study: Supply Chain Management is an emerging area around the globe. In Pakistan also, Supply chain Market is increasing day by day. The Supply Chain Operation Reference (SCOR) Model is a process reference ...

FACTORS EFFECTING GROWTH OF JUBILEE LIFE INSURANCE CO.'S PROFITABILITY

Shahrukh Reg # 19641 (Bahria University Karachi Campus, 2015)

Purpose : The vital and essential aim ofthis research is to find out the effect of glass ceiling on motivation of female employees .The idea was to find out what are the hindrance in an organization that do not let the ...

IMPACT OF TAGLINES ON BRAND PERCEPTION

Rehman, Saba Reg # 20269 (Bahria University Karachi Campus, 2015)

Purpose- in this study the main aim is to explore the impact of taglines on brand perception. How dependent variable is impacted by independent variable and what is the relationship between them? This study will also ...

THE ROLE AND NATURE OF RELATIONSHIP MARKETING IN ACQUIRING SERVICE CUSTOMERS IN USED CAR DEALERS

Khalid, Muhammad Umair Reg # 14344 (Bahria University Karachi Campus, 2015)

Purpose of Study Present research, “The role and nature ofrelationship marketing in acquiring service customers in used car dealers”, is based on identifying to acquire more customers through CRM (Customer Relationship ...

IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR

Ali, Safa Imtiaz Reg # 19621 (Bahria University Karachi Campus, 2015)

Purpose: The puipose of this research is to test the effect of celebrity support on buyers purchasing or obtaining conduct. Further I need to examine why organizations couldn't picked right Celebrities in their promoting ...

Attachment Styles As Predicator of Marital Satisfaction and Mixed Anxiety/Depressive Symptoms in Married Individuals

Hyder, Sadaf (Institute of Professional Psychology Bahria University, 2015)

The present study was aimed at studying three different attachment styles namely secure, anxious and avoidant as determinants of marital satisfaction and mixed anxiety/depressive symptoms in married individuals. After ...

The Efficacy of Positive Psychology Interventions on the Subjective well-Being of Institutionalized Orphaned and Abandoned Females

Sheriff, Naima Fatima (Institute of Professional Psychology Bahria University, 2015)

Positive psychology interventions have long been used in the West to increase the overall happiness or Subjective well-being of individuals and have also proven to be effective however; this form of treatment has largely ...

Depression and Psychological Well-Being Among Female Acid Attack Survivors

Hameed, Hina (Institute of Professional Psychology Bahria University, 2015)

The purpose of the present study was to investigate the relationship between depression and psychological well-being among female acid attack survivor. For the purpose of this study, a quantitative research approach was ...

Coping Strategies as Determinant of Psychological Distress Among Breast Cancer Patients

Mumtaz, Saba (Institute of Professional Psychology Bahria University, 2014)

There has been a lot of research in the past decade on the coping strategies used by breast cancer patients in the west. However, in developing countries, the research work in this context is yet to be established, especially ...

Relationship Between Religious Coping Strategies and Psychological Wellbeing in Muslim Young Adults

Niazi, Nirmal (Institute of Professional Psychology Bahria University, 2012)

The purpose of present study was to investigate the relationship between Religious Coping Strategies and Psychological well-being of young adult Muslim population. For the purpose of analysis a sample of 300 participants ...

Tobacco Smoking as a Function of Intrapersonal Problems Among Adolescents

Mohammad, Nausheen Ghulam (Institute of Professional Psychology Bahria University, 2013)

The purpose of the present research was to explore tobacco smoking as a function of intrapersonal problems i.e. depression, self concept, anxiety, and anger among adolescents. This research attempted to study Tobacco smoking ...

Efficacy of Cognitive Behavioral Therapy on Depressive Symptoms of Young Female

Latif, Madeeha (Institute of Professional Psychology Bahria University, 2012)

Epidemiological studies from Pakistan have reported a high rate of depression among Women. Cognitive behavior therapy is effective treatment for depression and very popular in the west currently. There is a small number ...

Relationship Between Perceived Organizational Justice and Commitment Among Managers in Electronic Media: Case Study of a Private Television Network in Pakistan

Ghani, Halima (Institute of Professional Psychology Bahria University, 2012)

The concept of organizational justice in the western countries has been extensively explored for over several decades. However in developing nations the research work in this context is yet to be established, particularly ...

An Empirical investigation of Personality Testing in Organizations in Pakistan: Manager's Awareness

Ahmed, Samia (Institute of Professional Psychology Bahria University, 2012)

The present study aimed at identifying the current area of utilization for personality tests and on the future of personality testing in organizations of Pakistan. Managers were selected from the human resource departments ...

Life Stressors and Social Resources of Middle Aged Working Married Men and Women in Karachi

Kausar, Erum (Institute of Professional Psychology Bahria University, 2012)

In the past 20 years, the prevalent topics in the area of social and behavioral science has been “stress” and “coping with stress”. Regardless of the fact that a substantial extent of literature has been devoted to the ...

Vulnerability to Emotional Problems Old Parents of the Children Living Abroad.

Mahmood, Amynah (Institute of Professional Psychology Bahria University, 2004)

In the present study an attempt was made to find out the vulnerability to emotional problems in old parents of the children who have been living abroad since three years or more. In order to study the emotional problems ...

The Relationship between Parental Conflicts and Personality Teenagers.

Bhatti, Mazhar Iqbal (Institute of Professional Psychology Bahria University, 2004)

In the present research the Relationship between Parental Conflicts and personality of teenagers was studied. In order to find out personality traits of the teenagers, Gordon personal Inventory was administered to a sample ...

Automation of Asian Group (P-0472) (MFN 1836)

Khurram Nazir; Oris Ahmed Abbasi (Software Engineering, Bahria University Engineering School Islamabad, 2007)

This report explains the basic steps including System Analysis, Design, Implementation and Testing that lead to the development of the Asian Group's ever built Management Information System. This system provides the following ...

CAUSES OF EMPLOYEES RESISTANCE TOWARDS ORAGANIZATIONAL CHANGE AT K.ELECTRICS

Butt, BIsma Iftikhar Reg # 20134 (Bahria University Karachi Campus, 2015)

Puipose. Oui purpose was to understand the role of resistance in the process of change management. The issue that was concerned in this thesis was to find an optimum way of managing resistance which takes all the aspects ...

Recently added

Bahria University Libraries: Recent submissions

Search DSpace

Browse

All of DSpace

My Account