Purpose of the Study: The study aim to analysis the use of the concept of brand anthropomorphism in FMCG market of Pakistan. Beverage. Soap and Biscuit which are FMCG products are the selected FMCG categories for the ...

Introduction: Celebrity base marketing is regarded as an important tool to attract consumer’s attention in today’s dynamic world. Companies engage famous celebrities in their advertisement campaigns to make people aware ...

Purpose - Major aim of this study is to find the affect of hedonic motivation leading to purchasing and buying behavior with respect to the difference in gender. How does pleasure seeking can lead to luxury consumption ...

Purpose of the study: The puipose of this study was to find the impact of four expenses on profits of a pharmaceutical organization i.e. Pharmatec. These expenses include marketing expense, ADPRO expense, quality control ...

This research was aimed to find the brand loyalty of consumer towards their cellular companies. There were total four companies Mobilink Ufone, Telenor and Warid of which the data was collected. There are 8 factors Price, ...

From the time of independence in 1947 through the 1960s, the role of public enterprises in Pakistan economy was limited to the sectors of transport, communications, energy and armaments. In the period 1971-77, nationalization ...

Marketing research is charged with helping to reduce uncertainties. The importance of marketing research can not be underestimated in any business, any culture and any environment. The reason behind this research is to ...

INTRODUCTION, LITERATURE REVIEW, METHOD, RESULTS AND DISCUSSION

Turnover has become the most important problem for organizations in the recent times. Organizations have to incur high costs in hiring and training employees. In order to keep the costs of hiring and training of employees ...

E-LAN Messenger as the name indicates is network based communication software. This software will be distinct from already existing communication soflware in terms of functionality, size and general appeal. The idea ...