Bahria University Libraries: Recent submissions

  • IMPACT OF BRAND IMAGE ON CUSTOMER SATISFACTION CASE STUDY OF CAMERA INDUSTRY IN KARACHI 
    Siddiqui, Arsalan Reg # 19455 (Bahria University Karachi Campus, 2015)
    Purpose of the study: Aim ofthis study is to find out the impact of brand image on customer satisfaction case study of camera industry in Pakistan. Data was collected to find out the impact of independent variable (brand ...
  • Review of Offline Text Independent Writer Identification Techniques 
    Dr Shehzad Khalid; Uzma Naqvi; Sana Shokatb (Bahria University Islamabad Campus, 2015)
    This paper reviews various text independent writer identification techniques through offline documents. Different features extraction methods are discussed. Classification approaches that are mainly used for identification ...
  • LIFESTYLE FACTORS AFFECTING WOMEN GROCERY SHOPPING BEHAVIOUR IN KARACHI 
    VAJIHA IDREES, Reg # 22710 (Bahria University Karachi Campus, 2015)
    Purpose- Major aim of this study was to evaluate lifestyle factors affecting women grocery shopping behaviour in Karachi, Pakistan. Women’s high levels of participation in labour force have focused on attentions on ...
  • IMPACT OF FOREIGN DEBT ON GDP OF PAKISTAN 
    Aleem, Asra Reg # 19462 (Bahria University Karachi Campus, 2015)
    PURPOSE: Foreign debt could be helpful for a country when it uses to a reasonable levels to generate funds and make investments so they can contribute positively in order to grow an economy of Pakistan, but if a country ...
  • FACTORS INFLUENCING CONFIDENCE OF KARACHI CUSTOMERS TOWARDS ONLINE CAR BUYING - A CASE STUDY OF SBT JAPAN 
    JAN MUHAMMAD, Reg # 22566 (Bahria University Karachi Campus, 2015)
    Purpose: This research is aimed at acquiring the views of the Karachi customers regarding the online importing of vehicles from Japan and also to identify the factors that enhances or lessen the customer confidence while ...
  • IMPACT OF TRAINING AND DEVELOPMENT ON EMPLOYEE MOTIVATION AT GUL AHMED TEXTILE MILLS 
    SUHAIL AHMED, Reg # 24182 (Bahria University Karachi Campus, 2015)
    Purpose- The main aim of this research is to conduct a study to analyze the impact of training and development on employee Motivation at Gul Ahmed Textile Mills. Methodology/sample- The study involved use of questionnaires ...
  • Line and Ligature Segmentation in Printed Urdu Document Images 
    Dr Shehzad Khalid; Israr-ud-din; Imran Siddiqi (Bahria University Islamabad Campus, 2015)
    This paper presents a technique for segmentation of printed Urdu text images into lines and ligatures, a key pre-processing step in Urdu Optical Character Recognition (OCR) systems. Unlike classical projection profile based ...
  • COST OVERRUN FACTORS IN CONSTRUCTION INDUSTRY OF PAKISTAN 
    Siddiqui, Owais Reg # 31392 (Bahria University Karachi Campus, 2015)
    Purpose: The major aim of this study was to identify most important and different factors responsible for the cost overrun in the construction industry. It basically correspond to include various factors to be studied ...
  • IT AS A KEY SUCCESS FACTOR IN SUPPLY CHAIN MANAGEMENT 
    MUHAMMAD ABUBAKAR, Reg # 19700 (Bahria University Karachi Campus, 2015)
    Purpose of the Research- This thesis is based on studying the impact of Information technology in supply chain management. The basic motive behind this research was that to get to know the actual advantages of IT in supply ...
  • Recognition of Urdu ligatures: A Holistic Approach 
    Dr Shehzad Khalid; Israr Uddin Khattak; Imran Siddiqi; Chawki Djeddi (Bahria University Islamabad Campus, 2015)
    This paper presents an effective segmentation-free and scale-invariant technique for recognition of Urdu ligatures in Nastaliq font. The proposed technique relies on separating the main body of ligatures from the secondary ...
  • Framework for human identification through offline handwritten documents 
    Dr Shehzad Khalid; Uzma Naqvi; Imran Siddiqi (Bahria University Islamabad Campus, 2015)
    Identification of individuals from handwritten documents using automated recognition systems has gained significant research interest due to the wide variety of applications it offers for forensic analysis, signature ...
  • Valuable pre-processing and segmentation techniques used in automated skin lesion detection systems 
    Dr Shehzad Khalid; Uzma Jamil (Bahria University Islamabad Campus, 2015)
    The bio-medical investigation from images through computational techniques is very common in these days. Automatic Lesion extraction from skin, is very important to aid the dermatologists in the diagnosis of cancer part ...
  • A Robust Ensemble based Approach to Combine Heterogeneous Classifiers in the Presence of Class Label Noise 
    Dr Shehzad Khalid (Bahria University Islamabad Campus, 2015)
    In this paper, we introduced a classifier ensemble approach to combine heterogeneous classifiers in the presence of class label noise in the datasets. To enhance the performance of classifier ensemble, we give a preprocessing ...
  • Motion Trajectory Clustering for Video Retrieval Using Spatiotemporal Approximation 
    Dr Shehzad Khalid; Andrew Naftel (Bahria University Islamabad Campus, 2015)
    A new technique is proposed for clustering and similarity retrieval of video motion clips based on spatio-temporal object trajectories. The trajectories are treated as motion time series and represented either by least ...
  • Improved Multi-Focus Image Fusion 
    Amina Jameel; Fouzia Noor (Bahria University Islamabad Campus, 2015)
    A two scale image fusion scheme for multi focus images is proposed. The source images are decomposed into base and detail layers. The base layers contain the large scale variations and are averaged out to obtain the base ...
  • A Review of Techniques and Approaches in Robocup @Home 
    Arsalan Akhter; Muhammad Tahir; Ammar Ajmal; Syed Muhammad Hashmi (Bahria University Islamabad Campus, 2015)
    RoboCup is a platform for professionals, students and enthusiasts to demonstrate their technical skills in the domain of Artificial Intelligence for everyday life usage like in soccer, home or work. RobCup@Home is a part ...
  • IMPACT OF MERGER ON ORGANIZATIONAL COMMITMENT OF EMPLOYEES WORKING IN BANKING INDUSTRY OF PAKISTAN 
    FARHANA NAZI, Reg # 16344 (Bahria University Karachi Campus, 2015)
    Purpose: Merger transactions are extending throughout the world for accomplishing business growth and enhancing efficiency and effectiveness of the firm. Many merger deals also took place in banking industry of Pakistan. ...
  • IMPACT OF PACKAGING ON CONSUMER BUYING BEHAVIOUR 
    MUHAMMAD AZHAR KHAN, Reg # 22606 (Bahria University Karachi Campus, 2015)
    Purpose: The aim of this research is to identify the role of packaging on consumer buying behaviour and to find out the relationship between packaging of product and its impact on consumer’s buying behaviour. The main ...
  • IMPACT OF THE SOCIAL MEDIA BRANDING ON THE PURCHASE INTENTION OF THE CONSUMER IN PAKISTAN 
    FATEH MOHAMMAD SHAIKH, Reg # 20145 (Bahria University Karachi Campus, 2015)
    Purpose: The aim of this research thesis study is to understand the impact of the social media branding of the consumer and personal goods industry on the purchase intention of the consumer in Pakistan and highlighted the ...
  • THE STRATEGIC BRANDING OF DESTINATION PAKISTAN AND ITS INTER-DEPENDENCE ON THE ROLE OF PUBLIC-PRIVATE PARTNERSHIP AND YOUTH-LOCAL PARTICIPATION 
    Ali, Dania Reg # 17576 (Bahria University Karachi Campus, 2015)
    Purpose Whilst Destination Branding has become a global phenomena; the global tourism industry too is expanding exponentially. Pakistan has enormous prospect in all facets oftourism yet it is inexistent in the global ...