The aim of this research study was to emphasize on the other side of “Working off the clock”, which we ignore to see, authors and other managerial gurus believe that working off the clock has only one impact and it is ...

Banking sector in Pakistan has shown a marvelous growth even in bad economic conditions. As employees are considered the most important strength of each and every organization, therefore employees working in this sector ...

Purpose- Major aim of this study was to evaluate the impact of price hike and purchasing power on sugar consumption pattern of individuals in Pakistan. The constant rising prices of food commodities including sugar, ...

Purpose- The main objective of this study is to analyze that to what extent non-monetary incentives have impact on employees’ motivation. Methodology/sample- The study involved use of questionnaires covering the all ...

The purpose of this research is to know the Role of Commercial Banks in facilitating Benazir Income Support Programme. In this research what best thing researcher leamt that how Government Support to poor people of the ...

Introduction: This study is focused on the factors which cause the gender inequality in banking sector. The study indicates that disparity exists in targeted area, inequality is examined through employment, trainings, ...

Purpose— The purpose of the research was to find out whether the sales promotions have an impact on consumers buying behavior or not, and if it is an effective strategy, than which promotional tool is highly influential. ...

Problem: Innovations in technology is reaching new heights and standards with every passing day which has given rise to a new dimension of communication, namely the viral marketing communication. Viral marketing communication ...

Purpose of the study- The purpose of this study is to understand the effect of product assortment, product variety and ease of buying on customer satisfaction in supermarkets. Research method/sampling - A deductive ...

Purpose To examine the relationship between dividend policy and stock price volatility in cement sector of Pakistan. Design/methodology/approach - Multiple regression analysis has been used to explore the relationship ...