The growth of e-commerce in Pakistan presents both opportunities and challenges for enhancing consumer experiences and driving purchase intentions. This thesis explores the relationships among Customer Engagement (CE), ...

This study investigates the factors affecting consumer behavior regarding the use and adoption of digital financial services in Pakistan. It encompasses fintechs, financial institutions that operate digitally, and the ...

Influencer marketing has emerged as a dominant force in today’s ever-changing marketing landscape.Social media influencers have arisen as essential players in modern brand marketing. By the rapid growth of digital media, ...

In this study the factors determining young adults’ impulsive buying behaviour of housing and real estate in Rawalpindi and Islamabad are studied; the factors studied are website quality, social media impact and materialism. ...

This study aims to elucidate the complex relationship among consumers' psychological motives, celebrity endorsements, and brand perception, thereby enhancing the understanding of the factors that influence the effectiveness ...

The research study was conducted on the purpose to investigate the impact of Advertising, Electronic Word of Mouth (EWOM) and Brand Awareness on Purchase Intention in Pakistan. To understand how these factors influence ...

ABSTRACT Driver evaluation is an android application which works as a master to evaluate common car driver on the bases of their driving skills, the application detects traffic through the back camera. Now a day’s smartphones ...

Abstract Effective Human resource management is most vital key factor for the success of any project and dealing with people is most difficult thing in any project. For the success of any project/organization, performance ...