This study explores the influence of content marketing, influencer marketing, and viral marketing on consumer buying behavior toward luxury fashion brands, with a particular focus on the moderating role of brand image. ...

In this day and age, mobile banking is the standard for managing finances for most people across the world. It is a faster and more convenient way than any existing banking alternative however a country like ours still ...

This project explores a comprehensive strategic marketing framework for Alapala Group, a globally renowned milling machinery manufacturer, aiming to strengthen its footprint in the highly competitive Pakistani flour milling ...

This research work investigated the role of social comparison, appearance related racism in predicting compensatory appearance management behaviors in university students. A sample of 300 students (114 males and 182 females) ...

This study examined the associations between Beliefs, Defense Styles, Friendship Quality and Compartmentalization-detachment among young adults. Supported by frameworks such as cognitive-behavioural and psychodynamic ...

Childhood Emotional Abuse (CEA) is a delicate issue, often overlooked, which has immense psychological consequences. In spite of a growing consideration of the issue, there exist enormous lacunae in the identification ...

The aim of this study is to examine the relationship between perceived neglect, bullying and their internalizing and externalizing problems on adolescents. A correlational research design was employed, involving a sample ...