Pharmaceutical compounds, including the non-steroidal anti-inflammatory drugs (NSAIDs) diclofenac and ibuprofen, are increasingly detected in water bodies globally, raising serious concerns about their ecological and public ...

The increasing demand for critical minerals required in renewable-energy technologies has encouraged the reassessment of underexplored sedimentary and evaporitic successions. This study evaluates the reconnaissance-level ...

The present study evaluates the distribution and preliminary prospectivity of selected critical, economic, and industrial mineral-related elements in the Dhok Pathan Formation of Karak District, Khyber Pakhtunkhwa, Pakistan. ...

This study examines decision paralysis among Generation Z consumers shopping at OUTFITTER, one of Pakistan’s leading fashion retailers explicitly positioned around a Gen Z identity. While fashion consumption among Gen Z ...

The rapid growth of social media has made it essential for businesses to develop effective content strategies that encourage audience engagement and strengthen brand presence. This study evaluates the effectiveness of the ...