Car lease selection with respect to customer preferences in Islamabad

Abstract

The project consists of five parts. The first part focuses on the problem and its background. This part includes the research question the study is based on and who benefits from the study. It also includes the scope and any limitation faced during the project. The second part consists of literature review, which gives a brief explanation of the project and was written after a thou rough research of several books, magazines and journals to get the experts view, and knowledge of the technical terms. The third part explains the methodology that was used for the fourth part, which is the interpretation of tbe data analysis based on the questionnaires filled out by the population and the results that were obtained from them. The fifth pa11 concludes the study based on the findings from the population and answers the research questions and gives recommendations to the readers who may benefit from the study who may be the leasing customers, firms or researchers who would want to further carry out the study.