Abstract:
Flowers carry a historic background and have enjoyed a liking from all age groups. Cut flower harvesting is gaining popularity in Pakistan. It is a reasonably sound and a paying business if conducted properly. Demand of cut flowers is increasing tremendously as more and more people are becoming aware of the beauty of flowers as decorative items. Weddings, parties, birthdays and social gatherings etc. are incomplete without floral decoration. Inspired by this phenomenon, the researcher has selected the preparation of a feasibility report of "Establishing a Flower Shop in Islamabad", as the topic of his final research project. This report has been divided into various chapters. The first one is problem and its background. In second chapter literature review will be covered whereas methodology and analysis of preliminary survey will be in chapter three. In chapter four, financial, marketing and human recourse analysis will be covered. In the end, necessary conclusion and recommendations are given.
