Enhancing Marketing by Tracking Shoppers Movement Android App

Abstract

The web applications do not target all the audience as it is the era of smart phones so an android application is necessary to target more users. Some uses social networks for advertisements and some target mobile applications for advertising their products. We have developed an application which will give facilities to users to buy their desire things with ease. It will benefit both seller and buyer. Users of the android application will be acknowledged by latest sales offered by different shops in a mall or a market while shop owners will be able to post their details about different offers using a web module synced with the android application. Basic idea is that when a user is in a market, looking for whatever he/she wants, will turn on Wi-Fi of android device. The user will receive a notification about all the sale offers about that items added on the wish-list. We are using a database connected with a web interface on with shop owners or sales managers of any shop can upload sale offers using a poster image. Our application will show notifications using the SSID of Wi-Fi’s available in that particular market or mall. Major benefits for this application is that you can easily look for the best available sale offers instead visiting each shop to look for different types of offers. It will reduce time and will offer a healthy and encouraging effect over todays’ stressed routines even during shopping in a mall or market.