The scope and potential of GPRS technology in Pakistan

Abstract

This study was carried out to analyze the growth prospects and potential of GPRS technology in Pakistan. The objective of the study was to evaluate the current standing of GPRS technology from the customer's perspective, defining its technicalities, features and benefits . This study will, help the local vendors to take steps in near future after analyzing the current market situation and thus will be able to capture the market. For this purpose a detailed literature review was conducted and in an extension to the previous researches, primary data was collected in the form of interviews and questionnaires to bring the research to a conclusion. A sample of 50 respondents was selected where 30 being the customers/users of cell phones and 20 being the technical experts. This research showed that the main factor behind any product's or service's success is the awareness among the customers and GPRS technology will be successful if the masses are well-aware of the benefits. The conclusions showed that though there is currently not much awareness about the GPRS technology among the normal users of cell phones but this technology does have a promising future and it has a great growth potential, as people are becoming more and more quality conscious . The recommendations include how the GPRS technology can be made more popular among masses and how its quality can be made even better.