GREEN SUPPLY CHAIN MANGEMENT AND ORGANIZATIONAL PERFORMANCE

Abstract

Purpose: The actual reason and motivation behind this investigation is to investigate and dig out (GSCM) practices and their association with organizational execution and performance. However if we look more precisely, this research is for the exploration of the effects of Green Supply Chain Management’s efforts and some other factors ofthe organization on the performance of the firm basically on SME’s (small and medium) enterprises who in the electronics industry serves as a supplier to a large number of customers. Methodology & Design: This study developed an investigation model relating Green Supply Chain Management (GSCM) practices and business execution through three definitive factors (employee satisfaction, operational productivity and relational proficiency) as the mediators. The information which is gathered is through questionnaires, from different people especially the people related to SME's. Dependency, goodness of fit and cronbach alpha are the measuring tools which will be used to obtain the results. Basic condition models will be utilized to test the hypotheses relating Green Supply Chain Management (GSCM) practices and business performance. Findings: It is found in the study that there is a significant relationship between all the independent and dependent variables. The findings of this research is also supporting my hypothesis that there is a positive relationship between Internal environmental management (IEM), Green purchasing (GP), collaboration with customers (CC) and Eco design (ECO) and Business Performance which are all carried out by Green Supply Chain Management. There will be an improvement ifthe independent variables improves and it plays a vital role in environment sustainability ofthe organization. Limitations: The research is limited to the SME sector. The GSCM is still in the initial stage in the remote nations. A For this research a greater work ofthe questionnaire is needed to have an idea about the thoughts of the personnel. The generalization of the concept is limited and limited to all the data collected from the SME sector of Pakistan. This study have shown very important and interesting ideas which, if adopted by a company, it may lead towards betterment. The findings which are carried out in this study are consistent with previous studies in other parts of the world. SMEs industry believes that GSCM practices help generate new opportunities to attract customers in addition to meeting the demand ofthe buying companies. This is the best way to implement the specific techniques of GSCM helps to improve its operations and capabilities. There have been few empirical studies in GSCM based on the conceptual basis of the theory of resource dependency. Therefore, the authors emphasize the importance of supporting large purchasers to improve the eco-management capabilities of SME suppliers. Recommendations: The recommendations which were derived of the current study are designed on the basis of the findings that there is a significant impact of green supply chain management (GSCM) practices on Business performance.