Abstract:
People consume products through out their life to fulfill their needs. However this is not always the same motivation behind human purchases. People sometimes consume products without even thinking about it, or indulge into such compulsive behavior afterwards. The objective of this study is to understand the concept of such impulse buying, that is, what causes upper class young customers to buy on impulse? This study used hypotheses related to consumers' motivations to engage in impulse buying. These hypotheses were tested by the collection and analysis of survey data on basis of questionnaires. Both primary and secondary data were collected to develop research questions, theoretical framework and hypothesis. Males and females were compared for differences in rational and emotional purchases of items associated with impulse buying behavior. Data support the theory that impulse buying is a common method of product selection due to the spending habit, good mood of customer, and, further more price, product display, and shop environment are also found to be contributing factors in this regard.
