Affect of advertising on the buying behavior of females

Abstract

This study was intended to find on buying behavior of the effectiveness of females. To find this relation the study was directed towards females only and they were the only respondents of this research. To find the effectiveness of advertising different variables were brought under consideration like preference of advertising ad over other ads, similarly preferred ads over other ads. Total sample taken was 100. Most of the females were from Fatima Jinnah University. The research was done on the basis of few research questions. Research instrument used was questionnaires. Most of the questions asked in the questionnaires were interlinked with the research questions. Simple frequency distribution was used for the analysis. The results based on higher percentages showed that respondents agreed with basic research question i.e., advertising have an affect on the buying behavior of women. It is recommended that more research should be done in this field with a bigger sample size.