The agriculture and its allied sectors have significant contribution towards GDP in Pakistan. This sector is plagued with issues like use of primitive technology, speculative activities, hoarding, lack of interest of ...

Understanding or comprehending consumer behavior is of prime importance to a business. Without understanding consumer wants and needs, a sound marketing plan to attract consumers to consume is highly unlikely thereby ...

The purpose of this study is to explore empirical relationship between asymmetric information and stock performance and the impact of days of the week anomalies on the performance of chemical sector of some selected Asian ...

Since 90’s research on brands are highly developed and notified as the major part of literature. Among them, the brand loyalty has been worldly under discussion. Since the emotions are the most memorable elements of ...

also business activities contribute significantly to the gross domestic product (GDP) of the country. Addition to the wealth of the shareholders dividend is an attraction and incentives for the investors to invest more. ...

This research study has examined the effect of corporate governance on the practice of earnings management of the two leading sectors of Pakistan. Focus is on the aspects of corporate governance grouped into three main ...

Computers, mobile phones & internet have improved overall quality of life. Among these devices, mobile phones stand out being capable of multitude of communication and information sharing device. As smart mobile phones are ...

This research study is aimed to find out the impact of compensation on employee job satisfaction in NADRA, Pakistan. This research study is about to identify the factors of compensation which are most important to influencing ...

The present study attempts to identify the relationship between consumer emotional intelligence and impulse purchase behavior, in both traditional and online context, from the perspective of Pakistani consumer market. It ...

Due to positive correlation between CSR and financial performance, the increase in financial performance will positively affect the development of economy and vice versa. Thus CSR activities play an important role for ...