Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MPhil (BUIC) by Author "Ahmed Ali, 01-229152-002"
-
Ahmed Ali, 01-229152-002
(Bahria University Islamabad Campus, 2017)
Understanding or comprehending consumer behavior is of prime importance to a business. Without understanding consumer wants and needs, a sound marketing plan to attract consumers to consume is highly unlikely thereby ...