Abstract:
Purpose: This study aims at investigating the impact of buyer-supplier relationship on the perceived supplier’s performance in context of computer hardware retail industry of Pakistan. Design/Methodology/Approach: Data for the quantitative research was compiled comprising of a questionnaire for the dependent and independent variables. The questionnaire comprised of personal information of the respondents i.e. age of organization, position in the firm, number of employees and name of organization. It also included a total of 16 questions / items regarding the dependent and independent variables. In this study data was collected from 87 respondents. Findings: The results of study depict that buyer-supplier relationship positively impacts the perceived supplier’s performance in the computer hardware retail industry of Pakistan. In future this study can be conducted at large scale and can include operational measures such as number of orders, and repeating customer etc. This study is helpful to fill the existing research gap and important to understand how buyer-supplier relationship is beneficial for both the supplier and buyer
