Impact of hospitals’ services cape on patients’ behavioral intentions: evidence from twin cities of Pakistan

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dc.contributor.author Soniya Zahid, 01-222171-022
dc.date.accessioned 2020-08-04T09:35:43Z
dc.date.available 2020-08-04T09:35:43Z
dc.date.issued 2019
dc.identifier.uri http://hdl.handle.net/123456789/9436
dc.description Supervised by Mr. Usman Afzal en_US
dc.description.abstract In this research, the impact of services cape of hospitals was tested on patients’ behavioral intentions. The research will describe in detail the serviceability, SERVQUAL model and the conditions of healthcare facilities in Pakistan. It will also describe the importance of providing patient-centered care and how valuable it is for any hospital. This study has been done by collecting responses from survey questionnaires. A total of 300 responses were collected from the premises of the twin cities of Pakistan. The results of the questionnaires have been tested in SPSS and it clearly shows the positive impact of the independent variable on the dependent variable. Taking help from this research, it will be highly fruitful for the hospitals in the twin cities of Pakistan to take help from this study and do their best to implement effective changes accordingly in order to achieve positive results. This will not only be beneficial for the hospitals and patients but for the overall impact of our country as well. en_US
dc.language.iso en en_US
dc.publisher Bahria University Islamabad Campus en_US
dc.relation.ispartofseries MBA;MFN 8430
dc.subject Business Studies en_US
dc.subject Marketing en_US
dc.title Impact of hospitals’ services cape on patients’ behavioral intentions: evidence from twin cities of Pakistan en_US
dc.type Thesis en_US


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