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MS (Marketing & Sales) (BUIC): Recent submissions

Now showing items 41-59 of 59

Factors Influencing Continuous Intention to play Online Games among Gamers using Uses and Gratification Theory: The Mediating Role of Gamer Satisfaction

Rehan Ahmad, 01 -394181-004 (Management Studies BUIC, 2019)

It is a challenge for online game vendors to retain the online game players as they found an alternate game to satisfy their gratifications. The study is conducted on behavioral intentions of on line gamers that lead them ...
Impact of Destination Attractiveness on Destination Attachment: The Mediating Role of Tourist’s Attitude Towards Islamabad.

Tania Mateen, 01-394181-008 (Management Studies BUIC, 2019)

There has been an increasing interest among both academia and policy makers to develop tourism in recent times. The contribution of tourism in uplifting the economy is also well documented. Accordingly, the present study ...
A Comparative Analysis of Impact of Youtube Videos On Consumer’s Purchase Intention: A Survey Of University Students Of Islamabad, Pakistan

Mohsin Zahid Khan, 01-394182-006 (Management Studies BUIC, 2019)

YouTube is one of the new social media platforms that has received minimal research related to consumer purchase behavior. This paper aims to identify the factors that affect purchase intention of consumers who watch product ...
Role of Digital Marketing on SMEs (Small And Medium Enterprises) Effectiveness

Bushra Tariq, 01-394182-001 (Management Studies BUIC, 2019)

The main aim of the study is to investigate the role of digital marketing on small medium enterprises (SMEs) effectiveness. Moreover, the study aims to observe the moderating role of marketing capabilities to moderate the ...
Salesperson’s Response to Status and Physical Attractiveness Signals of Luxury Shoppers In Fashion Retailing Pakistan

Iffa Anwar, 01-394182-003 (Management Studies BUIC, 2019)

This study examines the impact of activation of socioeconomic status and physical attractiveness stereotypes on the interpersonal orientation, service quality and preferential treatment of a salesperson in the context of ...
Branded Meat Buying Behavior Developing & Testing of Model for Pakistani Consumer Market

Zia ul Abrar, 01-394182-012 (Management Studies BUIC, 2019)

This paper aims to investigate how consumer’s intention to buy branded meat in Pakistan is being developed using Theory of Planned Behavior (TPB). Furthermore, the study has used additional constructs (health consciousness, ...
Determinants of Young Pakistani Consumer Intentions to Use Smartphones for Mobile Gaming: the Prominence of Utilitarian, Hedonic and Escapist Motivations

Nida Naz Butt, 01-394182-009 (Management Studies BUIC, 2019)

This study aims to study the determinants of young Pakistani consumers to use smartphones for gaming. Gaming through mobile phones have plateaued in recent years. It is a $25.8 billion industry and since 2014 to 2016 it ...
The impact of mindfulness on employees’ psychological level outcomes with mediating role of workplace spirituality: a banking sector study based in Islamabad

Sidra Arif, 01‐295172‐007 (Bahria University Islamabad Campus, 2019)

In recent years the concept of mindfulness has got great attention by researchers and this phenomenon is getting popular increasingly. It has been established in previous researches that multifarious benefits in the shape ...
The proactive behavior of distribution-based salespersons: antecedents and consequences

Muhammad Umair Badar, 01-294172-011 (Bahria University Islamabad Campus, 2019)

The idea to conduct this research study is to examine how antecedents and consequences of proactive behavior effects performance and sales outcome of the company. Our theoretical lens for understanding the characteristics ...
Moderating effect of coworker trust on the relationship between role stressors and job performance in banking sector of Pakistan

Muhammad Gohar Amir, 01-295172-005 (Bahria University Islamabad Campus, 2019)

The objective of our study is to find out the moderating effect of coworker trust on the relationship between role stressors and job performance. To find out the relationship, data was collected from 250 respondents from ...
Elucidating the relationship of social media-based brand communications with brand equity: the role of consumer brand engagement

Rakhshanda Lehrasub, 01-294172-013 (Bahria University Islamabad Campus, 2019)

Use of social media has now become a key source for the brands and companies to get in touch with their existing or prospect customers. This study is carried out to investigate the relation of Social Media-Based Brand ...
The impact of logistics performance on firm's financial performance: evidence from textile industry of Pakistan

lzza Khan (Bahria University Islamabad Campus, 2019)

In existing postmodern business arena, proper un d erstand•m g and I• mplementati•O n of supply chain management practices has become an •I imperative for the success of a firm. Parti• cularly, firms must strive to optimize ...
Brand Love in Pakistan: Using Theory of Planned Behaviour

Syed MuhammadHammad Afzaal, 01-294172-009 (Bahria University Islamabad Campus, 2019)

The purpose of this study is to see the causal impact of the variables of theory of planned behavior that are attitude, subjective norms, propensity to anthropomorphize and affordability on brand love in FMCG industry of ...
Impacts of housing attributes and service quality features on residential satisfaction in Pakistan

Safdar Iqbal, 01-294172-007 (Bahria University Islamabad Campus, 2019)

This study is to evaluate impacts of different attributes of house and developers service quality on overall post purchase satisfaction of house buyers in Pakistan. Survey method is used to collect the primary data through ...
Understanding branded clothing purchase behavior: study of young consumers in Pakistan

Saadat Ullah, 01-294172-006 (Bahria University Islamabad Campus, 2019)

This study is to detem1ine various aspects of consumer buying behavior towards branded clothing among young consumers of Pakistan. Brand Image, brand loyalty, brand association, brand awareness, perceived quality and price ...
Social media tools influencing customer purchasing behavior in the Pakistan retail environment

Fouzia Shahnaz, 01-294172-002 (Bahria University Islamabad Campus, 2019)

Retailers, both nationally and internationally, play a dominant role in supply chains, contribute largely to economies and GOP, are a major source of employment and contribute to sustainable practices. However, retailers' ...
Pakistani young consumers’ purchase intention in the restaurant industry: measuring mediation role of E-WOM and CBBE

Gul-e-Zahra, 01-294172-010 (Bahria University Islamabad Campus, 2019)

Today, with this increasing use of Internet and Social media and the ability and familiarity of young consumers, they have been able to engage more in electronic communication, reviews and word of mouth. This study seeks ...
Factors determining the intention to use peer-to-peer ride- hailing service platforms in Pakistan

Muhammad Haider Khan, 01-294172-004 (Bahria University Islamabad Campus, 2019)

Since the rapid popularity of platforms like Careem and Uber in Pakistan, the concept of peer-topeer ride-hailing and adoption of Sharing Economy has taken acceleration while inspiring digital startup industry to work ...
Pakistani consumers’ motives behind compulsive buying of clothing brands: the moderating role of attachment styles

Anam Shabir Kiani, 01-294172-001 (Bahria University Islamabad Campus, 2019)

The aim of this study is to examine the Pakistani consumers’ compulsive buying behavior and motives such as self- congruence and materialism, which influences them towards compulsive buying of branded clothes. This study ...

Now showing items 41-59 of 59

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