Pharmaceutical companies and healthcare consultants playing a major role in our health system. Physicians’ prescription behavior is a complicated phenomenon influenced by many factors Including. Research on h some researchers ...

The influence of repeat YouTube Advertisement on Purchase Intention with mediating role of Customer Attitude is studied in this thesis. How having awareness, liking or knowledge for a brand effects customer when an ...

This study investigates the role of Physical Attractiveness in Service Encounters. Physical Attractiveness of the service representative plays an integral role in determining consumer response. This study has investigated ...

Purpose -- The purpose of this research study was to examine the impact of online product review, website design, and perceived credibility on online purchase intention with mediating role of consumer attitude, among users ...

Digital marketing has taken Centre stage across the marketing landscape due to the embedment of technology, thereby creating an environment that is highly engaging for customers, predominantly on social media (Koay, Ong, ...

The aim of this study was to measure the brand loyalty of automobile users in virtual brand communities of Pakistan. For this reason, a quantitative approach was chosen to conduct a survey within the virtual community of ...

The mam purpose of this research is to examine the effect of service quality, store environment, brand personification and store location on customer retail love with mediator role of perceived value. This research is ...

Impulsive buying is considered as an important factor in increasing the sales volume in the retail sector. Impulsive buying has been investigated in past studies in the retail settings of small cites. However, several ...

The way how we communicate is changing for the better. The globally IT transformation has forced enterprises to re-evaluate the way they do business. The businesses have implemented new and efficient systems that are ...

In this era, where banking transactions are mostly done through ADC (Alternative Delivery Channels) which includes mobile banking. This study aims to identify the predictors of the adoption of bank focused mobile banking. ...