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Browsing MS (Marketing & Sales) (BUIC) by Title
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Hammaduddin Mian, 01-394201-002
(Management Studies BUIC, 2021)
The aim of this study was to generate an in depth understanding of the impact of religiosity on customers buying intentions associated with adopting banking services of Islamic Banks in the presence of multiple social ...
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Muhammad Saad ur Rehman, 01-394202-005
(Management Studies BUIC, 2022)
The primary objective of this research is to investigate and analyze the impact of Shared vision, Social interaction ties, Brand distinctiveness and Brand prestige on Behavioral loyalty with mediating role of Consumer-brand ...
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Iqra Khalid, 01-394202-004
(Management Studies BUIC, 2022)
Our research and study has delved into the effects on the behavior of impulse buying of a customer through the factors and stimuli of two different perceptions that a customer can have. A consumer’s Perceived Utilitarian ...
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Syed MuhammadHammad Afzaal, 01-294172-009
(Bahria University Islamabad Campus, 2019)
The purpose of this study is to see the causal impact of the variables of theory of planned behavior that are attitude, subjective norms, propensity to anthropomorphize and affordability on brand love in FMCG industry of ...
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Zia ul Abrar, 01-394182-012
(Management Studies BUIC, 2019)
This paper aims to investigate how consumer’s intention to buy branded meat in Pakistan is being developed using Theory of Planned Behavior (TPB). Furthermore, the study has used additional constructs (health consciousness, ...
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Jahanzeb Malik, 01-394192-004
(Management Studies BUIC, 2021)
This study explores the dyadic relationship between non-pharmaceutical factors to build strong corporate-reputation and their impact on drug prescribing intents of the doctors in Pakistan. The relationship was addressed ...
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Mohsin Zahid Khan, 01-394182-006
(Management Studies BUIC, 2019)
YouTube is one of the new social media platforms that has received minimal research related to consumer purchase behavior. This paper aims to identify the factors that affect purchase intention of consumers who watch product ...
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Aneela Rubab, 01-394202-002
(Management Studies BUIC, 2022)
One of the causes of compulsive buying behavior is marketing activities (CBB). Effective promotional messages encourage compulsive investors to purchase. But nevertheless, there is a gap of distinction between consumers ...
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Muhammad Waqas, 01-294172-012
(Management Studies BUIC, 2019)
Use of mobile banking has now become an essential source of fast transactions. Globalization and fast-growing technology have made it a need for adapting the mobile banking. This study was carried out to investigate the ...
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Mishal Raza, 01-394182-016
(Management Studies BUIC, 2020)
Aim The study aims to investigate the influence of subjective norms, self-image congruence and perceived behavioral control on the purchase intentions of foreign made clothes amongst Pakistani consumers. Methodology The ...
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Nida Naz Butt, 01-394182-009
(Management Studies BUIC, 2019)
This study aims to study the determinants of young Pakistani consumers to use smartphones for gaming. Gaming through mobile phones have plateaued in recent years. It is a $25.8 billion industry and since 2014 to 2016 it ...
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Rakhshanda Lehrasub, 01-294172-013
(Bahria University Islamabad Campus, 2019)
Use of social media has now become a key source for the brands and companies to get in touch with their existing or prospect customers. This study is carried out to investigate the relation of Social Media-Based Brand ...
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Sania Malik, 01-394181-005
(Management Studies BUIC, 2019)
Impulsive buying is considered as an important factor in increasing the sales volume in the retail sector. Impulsive buying has been investigated in past studies in the retail settings of small cites. However, several ...
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Anwar Hussain Bangash, 01-394181-001
(Management Studies BUIC, 2019)
The mam purpose of this research is to examine the effect of service quality, store environment, brand personification and store location on customer retail love with mediator role of perceived value. This research is ...
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Muhammad Haider Khan, 01-294172-004
(Bahria University Islamabad Campus, 2019)
Since the rapid popularity of platforms like Careem and Uber in Pakistan, the concept of peer-topeer ride-hailing and adoption of Sharing Economy has taken acceleration while inspiring digital startup industry to work ...
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Rehan Ahmad, 01 -394181-004
(Management Studies BUIC, 2019)
It is a challenge for online game vendors to retain the online game players as they found an alternate game to satisfy their gratifications. The study is conducted on behavioral intentions of on line gamers that lead them ...
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Syed Ali Muhammad Rizvi, 01-394181-006
(Management Studies BUIC, 2019)
In this era, where banking transactions are mostly done through ADC (Alternative Delivery Channels) which includes mobile banking. This study aims to identify the predictors of the adoption of bank focused mobile banking. ...
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Haritum Khan, 01-394181-011
(Management Studies BUIC, 2019)
The study is about the telecommunication sector of Pakistan to find the impacts of compliant handling, brand credibility and brand commitment on brand trust with mediation role of customer satisfaction. The study is conducted ...
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Muhammad Nabeel, 01-394192-005
(Management Studies BUIC, 2021)
Pharmaceutical companies and healthcare consultants playing a major role in our health system. Physicians’ prescription behavior is a complicated phenomenon influenced by many factors Including. Research on h some researchers ...
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Tania Mateen, 01-394181-008
(Management Studies BUIC, 2019)
There has been an increasing interest among both academia and policy makers to develop tourism in recent times. The contribution of tourism in uplifting the economy is also well documented. Accordingly, the present study ...