The aim of this study was to generate an in depth understanding of the impact of religiosity on customers buying intentions associated with adopting banking services of Islamic Banks in the presence of multiple social ...

Our research and study has delved into the effects on the behavior of impulse buying of a customer through the factors and stimuli of two different perceptions that a customer can have. A consumer’s Perceived Utilitarian ...

This paper aims to investigate how consumer’s intention to buy branded meat in Pakistan is being developed using Theory of Planned Behavior (TPB). Furthermore, the study has used additional constructs (health consciousness, ...

YouTube is one of the new social media platforms that has received minimal research related to consumer purchase behavior. This paper aims to identify the factors that affect purchase intention of consumers who watch product ...

Use of mobile banking has now become an essential source of fast transactions. Globalization and fast-growing technology have made it a need for adapting the mobile banking. This study was carried out to investigate the ...

It is commonly known that the tourist industry makes a substantial contribution to economic growth by giving locals employment opportunities and a variety of income streams. Researchers have undoubtedly given this field a ...

Use of social media has now become a key source for the brands and companies to get in touch with their existing or prospect customers. This study is carried out to investigate the relation of Social Media-Based Brand ...

The mam purpose of this research is to examine the effect of service quality, store environment, brand personification and store location on customer retail love with mediator role of perceived value. This research is ...

It is a challenge for online game vendors to retain the online game players as they found an alternate game to satisfy their gratifications. The study is conducted on behavioral intentions of on line gamers that lead them ...

The study is about the telecommunication sector of Pakistan to find the impacts of compliant handling, brand credibility and brand commitment on brand trust with mediation role of customer satisfaction. The study is conducted ...