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Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MS (Marketing & Sales) (BUIC) by Issue Date
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Malik Muhammad Nawaz, 01-295172-011
(Bahria University Islamabad Campus, 2019)
The banking sector in Pakistan is continuously growing and earns higher profit margin in the financial market. There are many factors that directly impact the financial performance of the banking institutes; from literature, ...
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lzza Khan
(Bahria University Islamabad Campus, 2019)
In existing postmodern business arena, proper un d erstand•m g and I• mplementati•O n of supply chain management practices has become an •I imperative for the success of a firm. Parti• cularly, firms must strive to optimize ...
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Sidra Arif, 01‐295172‐007
(Bahria University Islamabad Campus, 2019)
In recent years the concept of mindfulness has got great attention by researchers and this phenomenon is getting popular increasingly. It has been established in previous researches that multifarious benefits in the shape ...
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Safdar Iqbal, 01-294172-007
(Bahria University Islamabad Campus, 2019)
This study is to evaluate impacts of different attributes of house and developers service quality on overall post purchase satisfaction of house buyers in Pakistan. Survey method is used to collect the primary data through ...
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Aiman Shereen, 01-295172-010
(Bahria University Islamabad Campus, 2019)
Purpose - This study aims to offer insight the impact of team member exchange on team level outcomes. And outcomes are being indicated by Team Commitment, Team Conflict and Team Innovation. Additionally, the author ...
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Muhammad Gohar Amir, 01-295172-005
(Bahria University Islamabad Campus, 2019)
The objective of our study is to find out the moderating effect of coworker trust on the relationship between role stressors and job performance. To find out the relationship, data was collected from 250 respondents from ...
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Syed MuhammadHammad Afzaal, 01-294172-009
(Bahria University Islamabad Campus, 2019)
The purpose of this study is to see the causal impact of the variables of theory of planned behavior that are attitude, subjective norms, propensity to anthropomorphize and affordability on brand love in FMCG industry of ...
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Muhammad Umair Badar, 01-294172-011
(Bahria University Islamabad Campus, 2019)
The idea to conduct this research study is to examine how antecedents and consequences of proactive behavior effects performance and sales outcome of the company. Our theoretical lens for understanding the characteristics ...
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Rakhshanda Lehrasub, 01-294172-013
(Bahria University Islamabad Campus, 2019)
Use of social media has now become a key source for the brands and companies to get in touch with their existing or prospect customers. This study is carried out to investigate the relation of Social Media-Based Brand ...
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Saadat Ullah, 01-294172-006
(Bahria University Islamabad Campus, 2019)
This study is to detem1ine various aspects of consumer buying behavior towards branded clothing among young consumers of Pakistan. Brand Image, brand loyalty, brand association, brand awareness, perceived quality and price ...
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Muhammad Haider Khan, 01-294172-004
(Bahria University Islamabad Campus, 2019)
Since the rapid popularity of platforms like Careem and Uber in Pakistan, the concept of peer-topeer ride-hailing and adoption of Sharing Economy has taken acceleration while inspiring digital startup industry to work ...
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Anam Shabir Kiani, 01-294172-001
(Bahria University Islamabad Campus, 2019)
The aim of this study is to examine the Pakistani consumers’ compulsive buying behavior and motives such as self- congruence and materialism, which influences them towards compulsive buying of branded clothes. This study ...
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Gul-e-Zahra, 01-294172-010
(Bahria University Islamabad Campus, 2019)
Today, with this increasing use of Internet and Social media and the ability and familiarity of young consumers, they have been able to engage more in electronic communication, reviews and word of mouth. This study seeks ...
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Fouzia Shahnaz, 01-294172-002
(Bahria University Islamabad Campus, 2019)
Retailers, both nationally and internationally, play a dominant role in supply chains, contribute largely to economies and GOP, are a major source of employment and contribute to sustainable practices. However, retailers' ...
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Nida Naz Butt, 01-394182-009
(Management Studies BUIC, 2019)
This study aims to study the determinants of young Pakistani consumers to use smartphones for gaming. Gaming through mobile phones have plateaued in recent years. It is a $25.8 billion industry and since 2014 to 2016 it ...
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Zia ul Abrar, 01-394182-012
(Management Studies BUIC, 2019)
This paper aims to investigate how consumer’s intention to buy branded meat in Pakistan is being developed using Theory of Planned Behavior (TPB). Furthermore, the study has used additional constructs (health consciousness, ...
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Tania Mateen, 01-394181-008
(Management Studies BUIC, 2019)
There has been an increasing interest among both academia and policy makers to develop tourism in recent times. The contribution of tourism in uplifting the economy is also well documented. Accordingly, the present study ...
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Bushra Tariq, 01-394182-001
(Management Studies BUIC, 2019)
The main aim of the study is to investigate the role of digital marketing on small medium enterprises (SMEs) effectiveness. Moreover, the study aims to observe the moderating role of marketing capabilities to moderate the ...
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Syed Muhammad Aqeel Irshad, 01-394181-007
(Management Studies BUIC, 2019)
The way how we communicate is changing for the better. The globally IT transformation has forced enterprises to re-evaluate the way they do business. The businesses have implemented new and efficient systems that are ...
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Rehan Ahmad, 01 -394181-004
(Management Studies BUIC, 2019)
It is a challenge for online game vendors to retain the online game players as they found an alternate game to satisfy their gratifications. The study is conducted on behavioral intentions of on line gamers that lead them ...