Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MS (Marketing & Sales) (BUIC) by Issue Date
-
lzza Khan
(Bahria University Islamabad Campus, 2019)
In existing postmodern business arena, proper un d erstand•m g and I• mplementati•O n of supply chain management practices has become an •I imperative for the success of a firm. Parti• cularly, firms must strive to optimize ...
-
Saadat Ullah, 01-294172-006
(Bahria University Islamabad Campus, 2019)
This study is to detem1ine various aspects of consumer buying behavior towards branded clothing among young consumers of Pakistan. Brand Image, brand loyalty, brand association, brand awareness, perceived quality and price ...
-
Muhammad Haider Khan, 01-294172-004
(Bahria University Islamabad Campus, 2019)
Since the rapid popularity of platforms like Careem and Uber in Pakistan, the concept of peer-topeer ride-hailing and adoption of Sharing Economy has taken acceleration while inspiring digital startup industry to work ...
-
Anam Shabir Kiani, 01-294172-001
(Bahria University Islamabad Campus, 2019)
The aim of this study is to examine the Pakistani consumers’ compulsive buying behavior and motives such as self- congruence and materialism, which influences them towards compulsive buying of branded clothes. This study ...
-
Gul-e-Zahra, 01-294172-010
(Bahria University Islamabad Campus, 2019)
Today, with this increasing use of Internet and Social media and the ability and familiarity of young consumers, they have been able to engage more in electronic communication, reviews and word of mouth. This study seeks ...
-
Zia ul Abrar, 01-394182-012
(Management Studies BUIC, 2019)
This paper aims to investigate how consumer’s intention to buy branded meat in Pakistan is being developed using Theory of Planned Behavior (TPB). Furthermore, the study has used additional constructs (health consciousness, ...
-
Tania Mateen, 01-394181-008
(Management Studies BUIC, 2019)
There has been an increasing interest among both academia and policy makers to develop tourism in recent times. The contribution of tourism in uplifting the economy is also well documented. Accordingly, the present study ...
-
Bushra Tariq, 01-394182-001
(Management Studies BUIC, 2019)
The main aim of the study is to investigate the role of digital marketing on small medium enterprises (SMEs) effectiveness. Moreover, the study aims to observe the moderating role of marketing capabilities to moderate the ...
-
Syed Muhammad Aqeel Irshad, 01-394181-007
(Management Studies BUIC, 2019)
The way how we communicate is changing for the better. The globally IT transformation has forced enterprises to re-evaluate the way they do business. The businesses have implemented new and efficient systems that are ...
-
Rehan Ahmad, 01 -394181-004
(Management Studies BUIC, 2019)
It is a challenge for online game vendors to retain the online game players as they found an alternate game to satisfy their gratifications. The study is conducted on behavioral intentions of on line gamers that lead them ...
-
Haritum Khan, 01-394181-011
(Management Studies BUIC, 2019)
The study is about the telecommunication sector of Pakistan to find the impacts of compliant handling, brand credibility and brand commitment on brand trust with mediation role of customer satisfaction. The study is conducted ...
-
Mohsin Zahid Khan, 01-394182-006
(Management Studies BUIC, 2019)
YouTube is one of the new social media platforms that has received minimal research related to consumer purchase behavior. This paper aims to identify the factors that affect purchase intention of consumers who watch product ...
-
Iffa Anwar, 01-394182-003
(Management Studies BUIC, 2019)
This study examines the impact of activation of socioeconomic status and physical attractiveness stereotypes on the interpersonal orientation, service quality and preferential treatment of a salesperson in the context of ...
-
Syed Ali Muhammad Rizvi, 01-394181-006
(Management Studies BUIC, 2019)
In this era, where banking transactions are mostly done through ADC (Alternative Delivery Channels) which includes mobile banking. This study aims to identify the predictors of the adoption of bank focused mobile banking. ...
-
Muhammad Waqas, 01-294172-012
(Management Studies BUIC, 2019)
Use of mobile banking has now become an essential source of fast transactions. Globalization and fast-growing technology have made it a need for adapting the mobile banking. This study was carried out to investigate the ...
-
Anwar Hussain Bangash, 01-394181-001
(Management Studies BUIC, 2019)
The mam purpose of this research is to examine the effect of service quality, store environment, brand personification and store location on customer retail love with mediator role of perceived value. This research is ...
-
Sania Malik, 01-394181-005
(Management Studies BUIC, 2019)
Impulsive buying is considered as an important factor in increasing the sales volume in the retail sector. Impulsive buying has been investigated in past studies in the retail settings of small cites. However, several ...
-
Zain Abbas, 01-394191-009
(Management Studies BUIC, 2019)
The aim of this study was to measure the brand loyalty of automobile users in virtual brand communities of Pakistan. For this reason, a quantitative approach was chosen to conduct a survey within the virtual community of ...
-
Muhammad Hamza Abbasi, 01-394181-003
(Management Studies BUIC, 2019)
To increase the understanding of the customer engagement with the brand, this study examine the social exchange and social identification marketing variables. Consequently this study develops and test the model that emulates ...
-
Mujtaba Ali, 01-394181-012
(Management Studies BUIC, 2019)
The luxury brands compete in a highly competitive marketplace, where behaviour of consumers play a vital role in success of the luxury brands. Therefore, buying behaviour or purchase intention of consumers is associated ...