• A Study of Factors Influencing Ad Avoidance Intention in Skippable Advertisement Context 

  Saman Iqbal, 01-394222-006 (Management Studies BU E8-IC, 2024)

  The primary objective of this research is to investigate and analyze the factors which influence Ad avoidance intention in skippable advertisement context. Marketers and businesses spent millions of budget on promoting ...
• Influence of Green Marketing Strategies and Consumer Perception on Green Brand Trust and Purchase Intention 

  Zahra Batool, 01-394222-009 (Management Studies BU E8-IC, 2024)

  The primary aim of this study research is to investigate the impact of green marketing strategies and consumer perception on trust and purchase intention. However, there are many researches done green marketing in different ...
• The determinants of Muslim Visiting Intention Towards Makkah and Madina 

  Murad Ali, 01-394222-005 (Management Studies BU E8-IC, 2024)

  It is commonly known that the tourist industry makes a substantial contribution to economic growth by giving locals employment opportunities and a variety of income streams. Researchers have undoubtedly given this field a ...
• Impact of Gamification on Repurchase Intention of Pakistani Consumers in the E-Retail Industry 

  Muhammad Ahsan Khan, 01-394222-002 (Management Studies BU E8-IC, 2024)

  This study explores the mediating role of customer engagement between gamification strategies and customers' repurchase intentions within Pakistan's e-retail sector. As the e-commerce market in Pakistan continues to expand, ...
• Antecedents and Outcomes of Consumer-Brand Identification (CBI): A Case of PSL 

  Muhammad Saad ur Rehman, 01-394202-005 (Management Studies BUIC, 2022)

  The primary objective of this research is to investigate and analyze the impact of Shared vision, Social interaction ties, Brand distinctiveness and Brand prestige on Behavioral loyalty with mediating role of Consumer-brand ...
• Compulsive Buying an Outcome of the Customers Preferences in the Mediating Effect of Brand Attachment 

  Aneela Rubab, 01-394202-002 (Management Studies BUIC, 2022)

  One of the causes of compulsive buying behavior is marketing activities (CBB). Effective promotional messages encourage compulsive investors to purchase. But nevertheless, there is a gap of distinction between consumers ...
• Personality Traits Mediating the Relationship of Masstige Marketing and Conspicuous Consumption in Clothing Industry of Pakistan 

  Zahid Younis, 01-394202-007 (Management Studies BUIC, 2022)

  Growing number of young consumers play a significant role in growth and consumption of luxury products all over the world, especially the new -luxury products. The studies which explain the personality characteristics on ...
• Antecedents of Impulsive buying Behavior in Clothing Sector through Mobile-commerce in Pakistan: Socio-cultural Influence and its Moderating effects 

  Iqra Khalid, 01-394202-004 (Management Studies BUIC, 2022)

  Our research and study has delved into the effects on the behavior of impulse buying of a customer through the factors and stimuli of two different perceptions that a customer can have. A consumer’s Perceived Utilitarian ...
• Impact of Ethical Controls and Perceived Controllability on Job Performance Of Sales force 

  Asad Ali Khan, 01-394202-003 (Business Studies BUIC, 2021)

  This research aims is developing better understanding on the Impact of ethical controls and perceived controllability on job performance of salesforce. Data of 200 participants were incorporated from the employees belonging ...
• The Influence of Social Media Marketing Activities on Brand Equity; With Mediating Role of Brand Image 

  Muhammad Kashif, 01-394201-003 (Management Studies BUIC, 2021)

  The use of social media is becoming trendy among the people day after the day. More and more people are adopting it and at a very fast pace. Which is why brands and businesses are also adopting it for the sake of social ...
• Impact of Green Supply Chain (GSCM) on Corporate Brand Image 

  Wajahat Fayyaz, 01-394182-011 (Management Studies BUIC, 2021)

  Corporate image is a significant structural source that support to creates, strengthens as well as sustains the competitive edge. The diverse extents have been recognized meant for corporate image in this study including ...
• Analysis of Consumers Buying Intentions for Islamic Auto Finance Influenced by Religiosity and Social Factors 

  Hammaduddin Mian, 01-394201-002 (Management Studies BUIC, 2021)

  The aim of this study was to generate an in depth understanding of the impact of religiosity on customers buying intentions associated with adopting banking services of Islamic Banks in the presence of multiple social ...
• Social Media Marketing Vs Traditional Marketing: Impact on Brand’s Image in Pakistan 

  Tayyab Zafar, 01-394192-008 (Management Studies BUIC, 2021)

  The purpose of this research is to compare social media marketing and traditional marketing (TVCs) and their impact on brand image. Social media is more effective and efficient as compared to traditional marketing (TVCs) ...
• The Impact of Source-Credibility on Influencer Generated Content Consumption & Purchase Intentions With Mediating Role of Brand Trust 

  Anam Siddiqi, 01-394201-001 (Management Studies BUIC, 2021)

  The primary objective of this research is to investigate and analyze the impact of influencer Source-Credibility on content consumption and purchase intentions with mediating role of brand trust. Four dimensions of ...
• Understanding the Influence of Brand Relationships on Brand Loyalty; with Mediating Role of Brand Engagement 

  Syed Muhammad Zohaib, 01-394192-007 (Management Studies BUIC, 2021)

  In today's tough competitive market when consumers have plenty of brand options available developing brand loyalty is very essential to retain the customers and to compete in the market of Pakistan. The variables considered ...
• The Impact of Influencer's Credibility, Attractiveness, and Congruence on Consumer's Online Purchase Involvement In The Clotidng Industry-Mediating Role of Consumer Attitude 

  Farzah Yasmin, 01-394192-002 (Management Studies BUIC, 2021)

  Nowadays, different brands are using influencer marketing to promote their products and services. It has been observed that influencer marketing and its strategies are becoming more successful in recent years by reaching ...
• Building Corporate-Reputation of the Pharmaceutical Companies Through Non-Pharmaceutical Factors and their Impact on Drug Prescribing Intents in Pakistan 

  Jahanzeb Malik, 01-394192-004 (Management Studies BUIC, 2021)

  This study explores the dyadic relationship between non-pharmaceutical factors to build strong corporate-reputation and their impact on drug prescribing intents of the doctors in Pakistan. The relationship was addressed ...
• An Inquiry into the Mediating Effect of Organizational Politics and Moderating Effect of Power Imbalance In The Negative Linkage Between Workplace Bullying and Team Performance, a Study of It Sector Of Islamabad, Pakistan 

  Saman Gul, 01-395192-009 (Management Studies BUIC, 2021)

  Workplace bullying is a significant problem around the world, this thesis explores the relationship between workplace bullying and team performance with mediating role of organizational politics and moderating role of power ...
• Social Media Marketing Reshaping Purchase Intention of Face book User (Mobile Phone Buyers) 

  Waseem Abbas, 01-394192-009 (Management Studies BUIC, 2021)

  The growth and prosperity of all industries depend upon the sales revenue. Sales charts are a visualization of the strategic performance of the company. “In the era of the digital world, social media has become a vital ...
• Influence of Physical Surrouding Factor on Impulsive Buying Behavior 

  Laraib Tanveer, 01-394181-002 (Management Studies BUIC, 2021)

  In the retail sector, the factor that is considered to be of the utmost importance for increasing the sales volume of a business is impulsive buying. In the previous studies, impulsive buying has mostly been studied in ...

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