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MS (Marketing & Sales) (BUIC)
Recent Submissions
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Muhammad Saad ur Rehman, 01-394202-005
(Management Studies BUIC, 2022)
The primary objective of this research is to investigate and analyze the impact of Shared vision, Social interaction ties, Brand distinctiveness and Brand prestige on Behavioral loyalty with mediating role of Consumer-brand ...
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Aneela Rubab, 01-394202-002
(Management Studies BUIC, 2022)
One of the causes of compulsive buying behavior is marketing activities (CBB). Effective promotional messages encourage compulsive investors to purchase. But nevertheless, there is a gap of distinction between consumers ...
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Zahid Younis, 01-394202-007
(Management Studies BUIC, 2022)
Growing number of young consumers play a significant role in growth and consumption of luxury products all over the world, especially the new -luxury products. The studies which explain the personality characteristics on ...
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Iqra Khalid, 01-394202-004
(Management Studies BUIC, 2022)
Our research and study has delved into the effects on the behavior of impulse buying of a customer through the factors and stimuli of two different perceptions that a customer can have. A consumer’s Perceived Utilitarian ...
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Asad Ali Khan, 01-394202-003
(Business Studies BUIC, 2021)
This research aims is developing better understanding on the Impact of ethical controls and perceived controllability on job performance of salesforce. Data of 200 participants were incorporated from the employees belonging ...
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Muhammad Kashif, 01-394201-003
(Management Studies BUIC, 2021)
The use of social media is becoming trendy among the people day after the day. More and more people are adopting it and at a very fast pace. Which is why brands and businesses are also adopting it for the sake of social ...
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Wajahat Fayyaz, 01-394182-011
(Management Studies BUIC, 2021)
Corporate image is a significant structural source that support to creates, strengthens as well as sustains the competitive edge. The diverse extents have been recognized meant for corporate image in this study including ...
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Hammaduddin Mian, 01-394201-002
(Management Studies BUIC, 2021)
The aim of this study was to generate an in depth understanding of the impact of religiosity on customers buying intentions associated with adopting banking services of Islamic Banks in the presence of multiple social ...
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Tayyab Zafar, 01-394192-008
(Management Studies BUIC, 2021)
The purpose of this research is to compare social media marketing and traditional marketing (TVCs) and their impact on brand image. Social media is more effective and efficient as compared to traditional marketing (TVCs) ...
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Anam Siddiqi, 01-394201-001
(Management Studies BUIC, 2021)
The primary objective of this research is to investigate and analyze the impact of influencer Source-Credibility on content consumption and purchase intentions with mediating role of brand trust. Four dimensions of ...
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Syed Muhammad Zohaib, 01-394192-007
(Management Studies BUIC, 2021)
In today's tough competitive market when consumers have plenty of brand options available developing brand loyalty is very essential to retain the customers and to compete in the market of Pakistan. The variables considered ...
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Farzah Yasmin, 01-394192-002
(Management Studies BUIC, 2021)
Nowadays, different brands are using influencer marketing to promote their products and services. It has been observed that influencer marketing and its strategies are becoming more successful in recent years by reaching ...
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Jahanzeb Malik, 01-394192-004
(Management Studies BUIC, 2021)
This study explores the dyadic relationship between non-pharmaceutical factors to build strong corporate-reputation and their impact on drug prescribing intents of the doctors in Pakistan. The relationship was addressed ...
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Saman Gul, 01-395192-009
(Management Studies BUIC, 2021)
Workplace bullying is a significant problem around the world, this thesis explores the relationship between workplace bullying and team performance with mediating role of organizational politics and moderating role of power ...
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Waseem Abbas, 01-394192-009
(Management Studies BUIC, 2021)
The growth and prosperity of all industries depend upon the sales revenue. Sales charts are a visualization of the strategic performance of the company. “In the era of the digital world, social media has become a vital ...
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Laraib Tanveer, 01-394181-002
(Management Studies BUIC, 2021)
In the retail sector, the factor that is considered to be of the utmost importance for increasing the sales volume of a business is impulsive buying. In the previous studies, impulsive buying has mostly been studied in ...
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Sahibzada Junaid Anjum, 01-394192-006
(Management Studies BUIC, 2021)
Brands always used celebrity endorsers for the promotions of their products and services. But due to recent advancements and changes in the technological world such as rapid increase in the usage of internet and social ...
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Muhammad Nabeel, 01-394192-005
(Management Studies BUIC, 2021)
Pharmaceutical companies and healthcare consultants playing a major role in our health system. Physicians’ prescription behavior is a complicated phenomenon influenced by many factors Including. Research on h some researchers ...
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Malik Shahrukh Zafar, 01-394192-011
(Management Studies BUIC, 2021)
The current study is aimed to determine the effects of innovative services, service quality, perceived value and customer satisfaction on the behavioral intention of the customers in the hoteling industry of Pakistan. The ...
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Anzik Majid, 01-394182-014
(Management Studies BUIC, 2020)
The influence of repeat YouTube Advertisement on Purchase Intention with mediating role of Customer Attitude is studied in this thesis. How having awareness, liking or knowledge for a brand effects customer when an ...
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