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Browsing MPhil (MS) (BUIC) by Author "Salman Sarwar, 01-229172-006"
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Salman Sarwar, 01-229172-006
(Management Studies BUIC, 2019)
Organization now a days giving high weightage to customer co-creation behavior as a key success factor in their innovation and value chain processes. For a firm, Loyalty of their customers is the necessary element if they ...