IMPACT OF CUSTOMER AND SUPPLIER RELATIONSHIP MANAGEMENT ON ORGANISATIONAL PERFORMANCE

Abstract

Purpose The motivation behind this investigation is to investigate Supplier and Customer Relationship Management and their association with organizational execution. However, if we look more precisely, this research is for the exploration of the effects of Supplier and Customer Relationship Management’s efforts and some other factors of the organization on the performance of the firm. Methodology The method used for this research is quantitative while the sample size for this study is 350 respondents all of them belong to different industrial sectors. The data for the research is collected from primary sources that is, questionnaire. The statistical test used for this research includes Cronbach’s alpha, one sample T test and, regression test. Findings The findings from the tests identifies that all the five variables have strong influence on organizational performance. The statistical result shows that, the Sig. P value is less than 0.05, which provides significant evidence to reject the entire null hypothesis.