Abstract:
Purpose
The motivation behind this investigation is to investigate Supplier and Customer Relationship
Management and their association with organizational execution. However, if we look more
precisely, this research is for the exploration of the effects of Supplier and Customer
Relationship Management’s efforts and some other factors of the organization on the
performance of the firm.
Methodology
The method used for this research is quantitative while the sample size for this study is 350
respondents all of them belong to different industrial sectors. The data for the research is
collected from primary sources that is, questionnaire. The statistical test used for this research
includes Cronbach’s alpha, one sample T test and, regression test.
Findings
The findings from the tests identifies that all the five variables have strong influence on
organizational performance. The statistical result shows that, the Sig. P value is less than
0.05, which provides significant evidence to reject the entire null hypothesis.
