THE EFFECT OF QUALITY MANAGEMENT ON ORGANIZATIONAL PERFORMANCE: EMPIRICAL EVIDENCE FROM THE TEXTILE SECTOR OF A KARACHI CITY USING SEM

Abstract

Purpose- The core aim of this study to find the impacts of quality on competitive advantage and have found that quality has aorganizational performance. Through literature reviews significant impact in gaining and improving competitive advantage and organizational we performance. The focus of the study was the textile sector and in the textile sector we focused the Different Companies. Methodology & Design- The research is quantitative in nature and data collection is done through questionnaire which is distributed in the selected Textiles of Karachi. We have set a have collected data from the whole samplesample size to 100 from the population of 600 and we for the analysis process. Different statistics tests were used in this study which includes Bootstrap Analysis, reliability test, and regression tests by using the ADANCO 2.0.1 software. Findings- This study result have showed that there is a positive relationship between the quality and competitive advantage and organizational performance. Practical Implications -The quality is a non-fmancial measure which significantly affects the textile sector oforganizations competitive advantage and organizational performance in Karachi .By implementing this in textile we can achieve better competitive advantage and performance. This study has a limitations and it can be implement in the textiles of Karachi. Recommendations- This study is on the textile sector of Karachi, now someone should research on FMCG, Pharmaceutical sector or in the plastic industry of Karachi. The data gathering is very hard as managers, and supervisor and decision makers has a very short time and we have to request a lot for the fulfillment of data.