Abstract:
Purpose
The main purpose of the research was to evaluate if the big five personality factors moderate
the relationship between the trading behavior and sources of information.
Methodology & Design
The research design selected for this research is explanatory and a deductive approach is
selected. The research mainly relies on primary data, which has been collected using the
questionnaire survey. The data has been analyzed using various statistical tests in SPSS 23.0
and Jamovi.
Findings
All the mdl hypotheses are not rejected in this research based on results of moderation and it
is drawn that the personality factors do not moderate the relationship between the trading
behavior and sources of information as suggested by p-values of higher 0.05 in each test run.
The findings are contrasted and supported by past researchers ’ findings to make the
research comprehensive.
Limitations
• The research conducted studied a sample size of384 respondents among the investors
of Pakistan, which is a huge population.
• The research studied data from Pakistan only and the study of few economies
collectively could have bettered the research scope and validity of research findings.
• The research focused on collecting data using questionnaire survey and apply
quantitative tools to analyze the data.
• The last limitation is that the researcher has been able to apply limited statistical
due to the fact that there was limited time and financial resource and this can
limit the application of research findings as well. Originality and Value
• the findings of the current research are expected to be helpful in relation to
identifying the tendency of the investors to display different kinds of trading behavior
and demonstrating the ways in which skills of investor eminently display.
