IMPACT OF SOCIAL MEDIA ON EMPLOYEE WORK PERFORMANCE

Abstract

The main purpose of this research is to analyze the impact of social media on employee work performance. The aim of this study is to identify the impacts of independent variables dependent variable' work performance in multiple sectors of Karachi. The dependent variables adopted for the research includes social media use at work, network ties, shared vision and trust. Whereas the dependent variable is work performance. on Methodology & Design This research is conducted on the basis of quantitative method. Non-probability convenience technique was used in sampling technique for this research. For collecting data, hard and soft copy of questionnaire was circulated among the employees in multiple sectors of Karachi. The sample size of this research survey was 384. Furthermore, Correlation and Regression test were conducted in order to analyze the data obtained. Findings On the basis of the results there is an impact of network ties On work performance whereas the social media use at work, shared vision and trust does not show an impact on work performance. Limitations This research was limited to Karachi city only, the cost was also limited and the time was short these were the reasons that effects the results and findings of this research project. Recommendations Organizations are recommended to focus on enhancing or improving work performance and for that they should provide social media access to employees,.developing trust and network ties and provide shared vision. These should be a major focus of any organization as it leads to better work performance.