Abstract:
The main purpose of this research is to analyze the impact of social media on employee work
performance. The aim of this study is to identify the impacts of independent variables
dependent variable' work performance in multiple sectors of Karachi. The dependent
variables adopted for the research includes social media use at work, network ties, shared
vision and trust. Whereas the dependent variable is work performance.
on
Methodology & Design
This research is conducted on the basis of quantitative method. Non-probability convenience
technique was used in sampling technique for this research. For collecting data, hard and soft
copy of questionnaire was circulated among the employees in multiple sectors of Karachi.
The sample size of this research survey was 384. Furthermore, Correlation and Regression
test were conducted in order to analyze the data obtained.
Findings
On the basis of the results there is an impact of network ties On work performance whereas
the social media use at work, shared vision and trust does not show an impact on work
performance.
Limitations
This research was limited to Karachi city only, the cost was also limited and the time was
short these were the reasons that effects the results and findings of this research project.
Recommendations
Organizations are recommended to focus on enhancing or improving work performance and
for that they should provide social media access to employees,.developing trust and network
ties and provide shared vision. These should be a major focus of any organization as it leads
to better work performance.
