Abstract:
Purpose- The purpose of the study is to identify that how the dimensions e-services cape
affect customer purchase intention through trustworthiness, brand attitudes and e-wom in
online shopping. The study also describe the nature of e-services cape and investigate the
relationship among trustworthiness, e-wom. Furthermore this study also identified the role of
two factors i-e ewom and trust and explained their relationship with dimensions of e-service
scape.
Methodology/sample- The effective research methods that have been used for this
study report includes the questionnaire those were filled by all the required respondents and
gathered the data from 416 people. The hypothesis testing results showed that they all are
significant to each other and have put impact on each other.
Findings- The research findings have indicated that there is strong effect of word of mouth
and the purchase decision which can be affected on a larger scale. The testing results also
showed there is a strong internal consistency among variables.
Limitations- The study used the three dimensions of e-services cape such as aesthetic
appeal, layout and functionality, and financial security considered them as three major factors
that may affect customers’ internal responses. All respondents are efficient in evaluating the
websites and limited to a specific website.
