IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL EFFECTIVENESS AT PHARMACEUTICAL INDUSTRY OF KARACHI

Abstract

Purpose: The purpose of this research is to find out the effects of various corporate social responsibility dimensions on organizational effectiveness at pharmaceutical industries of Pakistan. The impact of employee wellbeing, organizational trust and employee engagement on organizational effectiveness has been studied. Methodology: Using deductive approach, hypotheses were created after a detailed review of the available literature, followed by data collection by means of a questionnaire. Questionnaire was used to gather primary quantitative data from a sample of 160 respondents, selected through non probability convenience sampling technique. Statistical tools Pearson’s Correlation and Regression Analysis tests were used to analyze the data that was collected with the help of software SPSS, version 20. Findings: Results of this study has indicated that all three hypotheses are accepted which shows that there is positive relation between employee well-being and organizational effectiveness, organizational trust and organizational effectiveness and employee engagement and organizational effectiveness. Implications: This research would serve as a guide for organizations informing them about the various measures that they can take to further enhance organizational effectiveness. It would also provide guidance in adopting CSR initiative in a much better way resulting in benefits for the external and internal shareholders and the community at large.