Abstract:
The aim of this study is to examine the effect of supply chain integration on the organizational performance of the fast food restaurants in Islamabad. The0objective is to analyze the significant impact of internal integration, supplier integration and customer integration on restaurant’s overall performance. The descriptive statistical approach has been used during the quantitative analysis to explore the relationship among variables. The convenient sampling is used for the data collection. A survey was undertaken to gather data using structured questionnaire based on the Likert Scale. Finding of the study revealed that internal integration, supplier integration and customer integration have been significantly and positively related to organizational performance of fast food restaurants.
