ROLE OF EMOTIONAL INTELLIGENCE AND EMPLOYEE INNOVATIVE WORKPLACE BEHAVIOR IN THE MEDIA INDUSTRY

Abstract

Purpose: The purpose of this research study is to evaluate the role of emotional intelligence with its four dimensions which are; appraisal for self-emotion, appraisal for other’s emotion, regulation of emotion and use of emotion on the employee innovative workplace behavior in the news media industry. Whether there exists any relationship between them. Methodology & Design: In the following research study descriptive quantitative research method and research design has been used. Online questionnaire survey form was designed to achieve the purpose of the present study. As there was huge target population because of that technique of convenience sampling was used which is non-probabilistic sampling technique. 410 respondents partaken in this research survey. Findings: This research study discloses that emotional intelligence does play role in the innovative workplace behavior of employees, but only its 3 elements showed relationship with the employee creativity those are, self-emotion appraisal, other’s emotion appraisal and use of emotion, regulation of emotion had no impact on employee creativity. Limitations: There are few limitations to the present research study. As the present research is carried out only in news media industry of Pakistan specifically Karachi and the data has also been gathered from the news media houses of Karachi, so it limits the responses to one city. Another limitation to the study was using multi team scale in which limiting the respondents to scale, whereas each factor could be asked could have been asked individually, but that can be assed in future studies. These were some limitation to the present research study. Recommendations: Emotional intelligence can be strengthening through many ways. Firstly, it is necessary to give trainings and different awareness sessions regarding emotional intelligence as it to increase their emotionalrequires long time trainings, employees should be taught ways intelligence, so that it helps them in enhancing their creativity in workplace. Finally, more attention should be paid to the human interaction, and there should be practice of managing conflicts between various emotions (Goleman, 2003).